Why is the media important to your business?

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Photo courtesy of Austin Distel on Unsplash

During a recent media training workshop, a client asked our team about the importance of the media in today’s ever-evolving world of marketing communications.

Abbie’s answer about the on-going importance of the media, especially how it relates to one’s business, was a good one:

Media generates awareness and understanding of your organization among consumers, elected officials, donors, influencers and the community-at-large; it builds name and brand recognition; it provides us with an opportunity to demonstrate thought-leadership; and it is an opportunity to advocate and position your organization as the leader in the social services arena. And finally, it provides third-party credibility.

At HMA Public Relations, at our heart we seek to help effectively connect the media with businesses and brands for all of the above reasons. And we’d love the chance to do it for you. Drop us a line at (602) 957-8881 or info@hmapr.com to learn more.


Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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