During a recent media training workshop, a client asked our team about the importance of the media in today’s ever-evolving world of marketing communications.
Abbie’s answer about the on-going importance of the media, especially how it relates to one’s business, was a good one:
Media generates awareness and understanding of your organization among consumers, elected officials, donors, influencers and the community-at-large; it builds name and brand recognition; it provides us with an opportunity to demonstrate thought-leadership; and it is an opportunity to advocate and position your organization as the leader in the social services arena. And finally, it provides third-party credibility.
At HMA Public Relations, at our heart we seek to help effectively connect the media with businesses and brands for all of the above reasons. And we’d love the chance to do it for you. Drop us a line at (602) 957-8881 or firstname.lastname@example.org to learn more.