Author Archives: Mikayla Koppy

The Importance of Internships

The Importance of Internships

 |  May 16, 2024

As Mikayla concludes her internship at HMA Public Relations, she's sharing the firsthand insights and experience she gained during her time at the agency that have helped her explore the world of public relations, content creation, and communication. Read more on the importance of internships!

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Why Do Media Relations and Media Training Matter?

Why Do Media Relations and Media Training Matter?

 |  May 2, 2024

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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What is Brand Positioning Strategy in PR?

What is Brand Positioning Strategy in PR?

 |  Feb 15, 2024

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

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