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Why You Need an Effective Social Media Strategy

Why You Need an Effective Social Media Strategy

 |  Mar 18, 2021

At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]

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Where are my likes?

Where are my likes?

 |  Mar 4, 2021

Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]

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How Can You Communicate Sustainability?

How Can You Communicate Sustainability?

 |  Feb 26, 2021

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]

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How to Make Your Feed Fun

How to Make Your Feed Fun

 |  Feb 19, 2021

While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]

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What Does Your Community Really Think of Your Business?

What Does Your Community Really Think of Your Business?

 |  Feb 17, 2021

As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]

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What Social Media Metrics Should You Track?

What Social Media Metrics Should You Track?

 |  Feb 5, 2021

Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts.  There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]

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Is Influencer Marketing Just the New Celebrity Endorsement?

Is Influencer Marketing Just the New Celebrity Endorsement?

 |  Jan 26, 2021

Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]

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How to Maximize Instagram

How to Maximize Instagram

 |  Jan 22, 2021

As we all know, Instagram is one of the most popular and fastest-growing social media platforms. According to Agility PR, 90 percent of Instagram users follow at least one business and that more than a billion people not only use the app monthly, but 60 percent of users log in daily. More than half of […]

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Switch Up Your Social Media with Video Posts

Switch Up Your Social Media with Video Posts

 |  Jan 15, 2021

If you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share. More often than not, the post that pulls me […]

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Should your CEO be on social media?

Should your CEO be on social media?

 |  Jan 13, 2021

With most of our client engagements, we provide c-suite communications strategies.  Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence.   And although most are eager to participate in these recommendations, social media typically causes even the most media-savvy client to pause. “What if I say something wrong?” […]

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Reaching Gen Z in 2021

Reaching Gen Z in 2021

 |  Jan 8, 2021

With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]

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How to Refresh your Social Media Presence in the New Year

How to Refresh your Social Media Presence in the New Year

 |  Jan 5, 2021

After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […]

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