Our Blog

Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

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PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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How to Wow Your Audience with LinkedIn Video

How to Wow Your Audience with LinkedIn Video

 |  May 6, 2021

LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.

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How to Talk to Your Audience on Social Media

How to Talk to Your Audience on Social Media

 |  Apr 29, 2021

Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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#TipForTuesday – Updating Online Presence

#TipForTuesday – Updating Online Presence

 |  Apr 27, 2021

Updating how your website looks not only changes the way people use your site, but it can also help the page run faster which leads to higher conversions. If it has been a few years since you have updated your website, it may be time to do so. Click the link for some things to consider when updating your website or social media presence.

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Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

Tip for Tuesday – How to boost engagement on Tik Tok and Instagram

 |  Apr 20, 2021

Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit.  While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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Social Media Campaigns Showing Authentic Humor

Social Media Campaigns Showing Authentic Humor

 |  Apr 15, 2021

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.

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Why You Should Join Clubhouse

Why You Should Join Clubhouse

 |  Apr 9, 2021

Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.

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The Importance of Personalization

The Importance of Personalization

 |  Apr 2, 2021

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?

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How to Build a Crisis Management Strategy for Social Media

How to Build a Crisis Management Strategy for Social Media

 |  Mar 23, 2021

Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.

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