What Should I Post on Social Media?

Looking to engage your audience on social media but out of content ideas? Fear not, here are some captivating examples that can fit into your social media strategy.

Case Studies

Your social media can become an online portfolio for your business and case studies can help showcase your expertise, build credibility with your audience and lead to potential opportunities. Also, create a pleasing visual fit for your social media to accompany your case study post.


Try starting a content series on your social media pages. With a regular format, you will always have content to post and can keep your audiences coming back.

One example of a series is our #HMAMediaLove videos, which recognizes our clients’ best news clips at the end of every month.

Reshare Content

Whether it be your own content or industry news sources, sharing past blog posts, infographics or videos is a good way to get more mileage out of your past creations while spreading a message. These posts can establish you as a credible voice to your followers.

A Day in the Life

Is your typical day interesting? Give your followers a behind the scenes glimpse of you or your business with a short-form video.

Company Culture

It’s important to share your work with followers, but it is nice to see the people behind all of it too. Did you have a team outing or attend a fun client event? Tell your followers with a social media post!

Work anniversaries, volunteer days, promotions and industry conferences are just some of the opportunities to spotlight members of your team.

Need help along the way? Contact us!

Photo by Tofros.com on Pexels

Written by
at Mar 7, 2023

Share this article