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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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Is the Human Connection a Part of PR’s Future?
Scott Hanson | May 25, 2021
While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.
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What is Your Brand’s Purpose?
Abbie Fink | May 11, 2021
Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.
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What is the Difference Between Local and National Public Relations?
Abbie Fink | Apr 6, 2021
Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support. The answer is yes. But, they’ll usually go on to say, you are a Phoenix-based public relations agency. Also, yes. We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.
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Will Old Fashioned Media Relations Ever Return?
Scott Hanson | Mar 19, 2021
Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.
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Unmatched Resources of a PR Network
Scott Hanson | Oct 27, 2020
Collaboration among agencies allows for unmatched resources for a client. Follow the link to read about how PRGN agencies are collaborating.
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Energy is Reciprocal
Abbie Fink | Oct 23, 2020
Leaders use their energy and influence to get the most of their teams. Ken Jacobs shared great info with PRGN members on leadership. Read more from Abbie!
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Thanks A Billion
Scott Hanson | June 10, 2020
How do you show gratitude? Our new PRGN partner, Ghidotti Communications and therapist Ken Clark challenge us to give gratitude by saying, "thank you" a billion times. Click the link for a few suggestions on how to show your thanks.
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The Week That Wasn’t
Scott Hanson | May 13, 2020
HMA Public Relations had many plans for this week including celebrating 40 years in business and hosting the semi-annual meeting for the Public Relations Global Network. Click the link to take a look at what this week could have been and why we look forward to gathering together once again.
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How PRGN Got Started
Scott Hanson | Jan 21, 2020
HMA is one of the founding member agencies of the Public Relations Global Network, one of the world’s top international networks of leading independent public relations agencies. Learn more about its history!
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Other Words for Public Relations
Alison Bailin | Oct 30, 2019
Defining public relations is tough, even by the professional communicators who work in the industry. Check out how Alison defines PR!
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Walk-up Music
Scott Hanson | June 27, 2019
PR is all about connecting with people, and one way MLB players connect with their fans is through walk-up music. Check out our walk-up songs.
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