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Defining public relations is tough, even by the professional communicators who work in the industry.

That’s why I fell in love with a recent blog post from the Public Relations Global Network (of which we are a founding member). In it, author Mariusz Pleban of Poland’s OneMulti shares 50 terms for public relations, ranging from “reputation management” and” public attitudes shaping” to “nursing human connections” and “story leadership.”

A good list, but I have some additions:

  • Planners
  • Strategizers
  • Writers
  • Helpers
  • Givers
  • Organizers
  • Leaders
  • Wordsmiths
  • Connectors
  • Teachers
  • Mentors
  • Counselors
  • Confidantes

If a PR person, how else do you define your function and all the various hats you wear?

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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