Crisis Communications in the Social Media Age
June 26, 2019
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Photo by Kyle Wong on Unsplash

Connecting and communicating with your target audiences is the basis of public relations.  It’s done in many different ways depending on the industry and the particular audience.

Major League Baseball players utilize “walk-up” music as one way to connect with their fans in their home stadium.  Some have better selections than others.

Two of my favorites are Charlie Blackmon of the Colorado Rockies and Wilmer Flores of the Arizona Diamondbacks.

Blackmon approaches the plate to the sound of “Your Love” by The Outfield.  When the lyrics get to “… I don't want to lose your love…” the Coors Field crowd, in unison, finishes the line with “TONIGHT!”

At Chase Field, Flores makes his way to the batters’ box with the opening of the theme song from the TV show “Friends” playing – and at the appropriate moment, the crowd quickly claps together five times.  That’s when he steps in to hit.

If I were to have my own walk-up music, it would be “Thunderstruck” by AC/DC.   I think it creates a sense of “uh oh, something big is going to happen.”

The HMA Team would utilize the following:

Abbie – “Centerfield” by John Fogerty.

Alison – “Bitch” by Meredith Brooks.

Jennifer – “Let’s Go Crazy” by Prince.

Annelise -- “Juice” by Lizzo.

I checked with our Public Relations Global Network partners who have Major League Baseball teams in their markets and this is what they would walk-up to:

Leeza L. Hoyt, APR, president, The Hoyt Organization, Los Angeles -- Raise Your Glass by Pink.

David Landis, president and CEO, Landis Communications, Inc., San Francisco  -- “We Built This City (on rock and roll)” by Jefferson Starship.

Aaron Blank, CEO and president, The Fearey Group, Seattle -- “Ants Marching” by Dave Matthews Band.

Amanda Hill, MBA, APR, principal and CEO, Three Box Strategic Communications, Dallas -- theme song from the TV show “Dallas.”

Shannon Quinn, executive vice president, L.C. Williams & Associates, Chicago – All the Way by Eddie Vedder.

Jim Bianchi, APR, president, Bianchi Public Relations, Inc., Detroit, Under My Wheels” by Alice Cooper.

David Wills, senior vice president, Media Profile, Toronto -- “Life is a Highway” by Tom Cochrane.

David Fuscus, president, Xenophon Strategies, Inc., Washington, D.C. -- “Land of Hope and Dreams” by Bruce Springsteen.

Sandy Lish, principal/co-founder, Castle, Boston –“The Impression That I Get by the Mighty Mighty Bosstones.

Anne Buchanan, president, Buchanan Public Relations, Philadelphia – “Kashmir” by Led Zeppelin.

Bill Southard, founder and CEO of Southard Communications, New York – “New York New York” by Frank Sinatra.

C.L. Conroy, president and CEO, The Conroy Martinez Group, Miami, Don’t Stop” by Fleetwood Mac.

What is your walk-up music?

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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