Our Blog

Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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Are Trust and Credibility a Part of Your PR Strategy?

Are Trust and Credibility a Part of Your PR Strategy?

 |  Aug 30, 2023

Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.

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The Benefits of Radio

The Benefits of Radio

 |  Aug 29, 2023

Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!

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Associated Press Issues AI Guidelines

Associated Press Issues AI Guidelines

 |  Aug 24, 2023

The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!

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What is the Purpose that Drives PR?

What is the Purpose that Drives PR?

 |  Aug 23, 2023

Public relations not only adds value to a brand, but can also foster a community. Read more on the purpose behind public relations in this blog post from Rayna Burgett.

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Is Rebranding Worth it?

Is Rebranding Worth it?

 |  Aug 17, 2023

Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.

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How Are We Managing AI?

How Are We Managing AI?

 |  Aug 16, 2023

As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.

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Has the Storm Cleared?

Has the Storm Cleared?

 |  Aug 9, 2023

Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.

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Finding the Right Fit for Your Story

Finding the Right Fit for Your Story

 |  Aug 4, 2023

Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.

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How To Be Cool

How To Be Cool

 |  Aug 1, 2023

Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.

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Is Neutrality the Answer?

Is Neutrality the Answer?

 |  July 20, 2023

Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!

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