January 25, 2019

Going Viral Over Crickets

Here is the story… It was 2 p.m. and I had just ended a long conference call. I was due for some fresh air and remembered […]
January 24, 2019

So much news in just 100 words

Just about a year ago now, HMA Public Relations launched The Arizona 100,  a twice-monthly digital publication that provides quick, concise, yet thorough, news of the […]
January 23, 2019

What’s Your App-titude?

According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone.  One hundred! Among some of the […]
January 17, 2019

What is Content Marketing?

Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in […]
January 16, 2019

Confession time, I’ve been pronouncing these words all wrong

Have you ever walked around with something in your teeth all day, smiling ever so brightly at everyone you pass? It's beyond humiliating — and, sadly, […]
January 11, 2019

Can Anyone Really Be a Journalist?

Your grandmother can do it on her laptop. Your neighbor’s kid can do it on his phone. And we, as trained journalists, can do it as […]
January 10, 2019

What is a Segment Sheet?

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news […]
January 9, 2019

My Daughter Is Obsessed with YouTube… And Maybe It’s Alright

My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. […]
January 2, 2019

PRetty Good Start to New Year

I’ve never been a big New Year’s Resolution guy.  For some reason, the calendar just doesn’t have that much of an impact on how I operate. […]
December 18, 2018

Real Estate Provides Insight Into PR Growth Areas

With 2019 rapidly approaching, agencies are busy planning for the next 12 months.  Among the biggest questions: What sectors will provide the greatest opportunities for growth?  […]