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What is Offline Marketing?

What is Offline Marketing?

 |  Oct 3, 2023

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

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Do Editorial Calendars Matter?

Do Editorial Calendars Matter?

 |  Sep 27, 2023

20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!

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What’s Changing in the AP Stylebook for 2024?

What’s Changing in the AP Stylebook for 2024?

 |  Sep 20, 2023

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

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Can I Grow My Audience Through a Story?

Can I Grow My Audience Through a Story?

 |  Sep 14, 2023

Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.

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A Great Example of Transparency in the Midst of an Uncomfortable Situation

A Great Example of Transparency in the Midst of an Uncomfortable Situation

 |  Sep 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.

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Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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Are Trust and Credibility a Part of Your PR Strategy?

Are Trust and Credibility a Part of Your PR Strategy?

 |  Aug 30, 2023

Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.

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The Benefits of Radio

The Benefits of Radio

 |  Aug 29, 2023

Do you want to reach the public through the airwaves? Learn more about the role of radio in helping reach business goals and connecting with the community in this blog post from Justin Liggin. Read more!

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Associated Press Issues AI Guidelines

Associated Press Issues AI Guidelines

 |  Aug 24, 2023

The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!

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What is the Purpose that Drives PR?

What is the Purpose that Drives PR?

 |  Aug 23, 2023

Public relations not only adds value to a brand, but can also foster a community. Read more on the purpose behind public relations in this blog post from Rayna Burgett.

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Is Rebranding Worth it?

Is Rebranding Worth it?

 |  Aug 17, 2023

Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.

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