Our Blog

What is Media Training, the 2020 Version

What is Media Training, the 2020 Version

 |  May 27, 2020

The HMA team regularly provides media training to our clients.  As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation.   The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]

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Is Leadership Your Superpower?

Is Leadership Your Superpower?

 |  May 15, 2020

After attending a PRSA Western District webinar, Alison reflects on the qualities of leadership. Do you have what it takes to be a great leader? Click the link to read more!

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How do you avoid answering a hard question?

How do you avoid answering a hard question?

 |  Mar 12, 2020

In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Check out these tips to avoid answering hard questions.

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Should I Get Involved in Board Service?

Should I Get Involved in Board Service?

 |  Mar 5, 2020

How do you know if board service is right for you? Check out these tips from Alison to help you or your clients make an informed decision and find the best fit.

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#HMATurns40

#HMATurns40

 |  Feb 27, 2020

For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40!

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Agency Pros Offer Advice to Young Professionals

Agency Pros Offer Advice to Young Professionals

 |  Sep 11, 2019

At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.

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The AP Stylebook Updates Hyphen Usage

The AP Stylebook Updates Hyphen Usage

 |  Sep 5, 2019

The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page.

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Where do clients come from?

Where do clients come from?

 |  Aug 27, 2019

Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.

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How do you use public relations in your daily life?

How do you use public relations in your daily life?

 |  Aug 16, 2019

Many people use public relations principles in their daily life but probably aren’t even aware of it.  For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]

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What role does Facebook play in workplace friendships?

What role does Facebook play in workplace friendships?

 |  Aug 15, 2019

Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!

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What is a contact report?

What is a contact report?

 |  Aug 6, 2019

Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.

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What is a boilerplate?

What is a boilerplate?

 |  July 17, 2019

For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.

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