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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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Repurposing Content – déjà vu all over again

Repurposing Content – déjà vu all over again

 |  June 5, 2019

For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it.

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Tips on pitching the media, part two

Tips on pitching the media, part two

 |  June 4, 2019

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.

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Dare to be Deliberate

Dare to be Deliberate

 |  May 31, 2019

This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]

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Tips on pitching the media

Tips on pitching the media

 |  May 30, 2019

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.

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Embracing a Cult Following

Embracing a Cult Following

 |  May 21, 2019

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – even at my favorite coffee shop. People far and wide have been taking advantage of Game of Thrones’ outrageous fandom. Starting with 2.5 million viewers in season one, the […]

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Results of 2019 Global Communication Survey Released

Results of 2019 Global Communication Survey Released

 |  May 7, 2019

Michael Lasky, an attorney who heads up Davis & Gilbert, LLP’s Public Relations Law practice and has spoken at numerous Public Relations Global Network and Public Relations Society of America events that I’ve attended, sent me a note recently that the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations has been released.

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Happy National Columnists Day

Happy National Columnists Day

 |  Apr 18, 2019

Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers.

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What is a media list?

What is a media list?

 |  Feb 26, 2019

In an effort to help folks understand the “secret sauce” of how we PR people do our jobs effectively, we’ve been writing posts on some of our favorite public relations tactics. (If you missed any, all are available below.) Today, we explore the media list. A media list is essentially a database. Today, it is […]

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PRetty Good Start to New Year

PRetty Good Start to New Year

 |  Jan 2, 2019

I’ve never been a big New Year’s Resolution guy.  For some reason, the calendar just doesn’t have that much of an impact on how I operate. But, I did take the time to write down some things I think I can do better this year.  And, I sought the input from the HMA Public Relations […]

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Real Estate Provides Insight Into PR Growth Areas

Real Estate Provides Insight Into PR Growth Areas

 |  Dec 18, 2018

With 2019 rapidly approaching, agencies are busy planning for the next 12 months.  Among the biggest questions: What sectors will provide the greatest opportunities for growth?  And are they sustainable? To start with, astute real estate executives have historically been strong believers in the value of effective public relations programming.  The industry has a lot […]

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Are You Listening?

Are You Listening?

 |  Dec 12, 2018

“Most people do not listen with the intent to understand, they listen with the intent to reply.” – Stephen R. Covey. Effective listening sounds elementary right? Turns out, it’s not. And it’s one of the biggest barriers in communication. The thing is, most of us don’t mean to be bad listeners. In fact, the opposite […]

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