Our Blog

Influencer Marketing 101 – Making Powerful Connections

Influencer Marketing 101 – Making Powerful Connections

 |  Sep 22, 2017

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]

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Image and Likability Mean More Now Than Ever

Image and Likability Mean More Now Than Ever

 |  Sep 21, 2017

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. But how does this relate to PR? [Click below for more]

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More Direct Connections Expected During NFL Season

More Direct Connections Expected During NFL Season

 |  Sep 19, 2017

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]

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The iPhone “Fail” Heard ‘Round the World

The iPhone “Fail” Heard ‘Round the World

 |  Sep 15, 2017

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public demo of its new facial ID unlocking feature was a giant fail, but not something a little clarification couldn’t remedy. In case you missed the embarrassing live demo blunder, […]

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Do You Have The Five Key Traits of a Top PR Pro?

Do You Have The Five Key Traits of a Top PR Pro?

 |  Sep 14, 2017

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]

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5 Steps to Finding the Right PR Firm

5 Steps to Finding the Right PR Firm

 |  Sep 12, 2017

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]

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Branding in Arizona

Branding in Arizona

 |  Sep 5, 2017

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. [Click below for more]

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Total Eclipse of the PR Heart

Total Eclipse of the PR Heart

 |  Aug 22, 2017

Yesterday was an exciting day around the country with #eclipse2017. There were even some big PR wins that came with it! [Click below for more]

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PRSA Phoenix – End of Summer Fling!

PRSA Phoenix – End of Summer Fling!

 |  Aug 17, 2017

On Tuesday, members of PRSA Phoenix gathered at The Herb Box in Old Town Scottsdale to ring in the end of summer with some tasty drinks, scrumptious apps and lots of laughs! [Click below for more]

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Small Town USA

Small Town USA

 |  Aug 11, 2017

The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. [Click below for more]

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PRSA Luncheon Recap | Tips for Media Pitching

PRSA Luncheon Recap | Tips for Media Pitching

 |  Aug 3, 2017

If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage.  Media relations is quite possibly the most important aspect of the work we do for our clients, and every successful media campaign begins with a successful pitch! What common elements […]

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I’ve Been a Member of the Club for 30 Years

I’ve Been a Member of the Club for 30 Years

 |  Aug 1, 2017

Today marks Abbie Fink's 30th anniversary as a member of the Public Relations Society of America! [Click below for more]

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