Our Blog

Are Award Programs Just a Vanity Play?

Are Award Programs Just a Vanity Play?

 |  Dec 9, 2022

When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.

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We Expect the Brands We Support to Support the Issues We Care About

We Expect the Brands We Support to Support the Issues We Care About

 |  Nov 17, 2022

A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!

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Making Procurement A Little More Personal

Making Procurement A Little More Personal

 |  Nov 15, 2022

While many in the PR industry have steered clear of government work due to the new business development process, government contracts have been a part of HMA clients since the '80s. Scott Hanson discusses government work and shares a recent procurement experience in this blog post.

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How Can Buyer Personas Help You?

How Can Buyer Personas Help You?

 |  Oct 18, 2022

With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.

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Tips for Thought Leadership

Tips for Thought Leadership

 |  Oct 4, 2022

If you are looking to raise your profile and become a voice for your industry, there are several different ways that your content can help you captivate audiences and become a trusted thought leader. Discover tips for building thought leadership in this post from Justin Liggin.

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When Should I Send This Pitch?

When Should I Send This Pitch?

 |  Sep 29, 2022

Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!

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What is Google Trends?

What is Google Trends?

 |  Sep 23, 2022

Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin.

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Global PR Podcast Sheds Light on a Variety of Topics

Global PR Podcast Sheds Light on a Variety of Topics

 |  Sep 22, 2022

From ESG to sustainability to creative compensation, the PRGN Presents podcast features a wide range of topics and offers insight from PR professionals from around the globe. Find out more on how to listen in this post from Abbie Fink.

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Is Your Authenticity Showing?

Is Your Authenticity Showing?

 |  Sep 20, 2022

Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.

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That’s a Wrap…For Now

That’s a Wrap…For Now

 |  Aug 31, 2022

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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In the House With…Jackie Yoder

In the House With…Jackie Yoder

 |  Aug 17, 2022

Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!

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Content Marketing Metrics to Measure

Content Marketing Metrics to Measure

 |  Aug 4, 2022

By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin.

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