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Do Unsolicited Emails Actually Work for New Business Development?
Abbie Fink | July 11, 2023
Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.
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What is PR4.0?
Justin Liggin | June 27, 2023
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
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How Events Can Create Opportunities for Clients
Justin Liggin | June 15, 2023
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
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Why Do Brands Need Internal Communications?
Alison Bailin | June 9, 2023
Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.
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Is Success Measurable?
Rayna Burgett | June 6, 2023
Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.
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The Power of the Prompt in ChatGPT
Justin Liggin | May 24, 2023
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.
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It Really Is All About Relationships
Abbie Fink | May 12, 2023
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.
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Can Artificial Intelligence Be Used in Public Relations?
Rayna Burgett | May 9, 2023
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.
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How Do I Fight Burnout in Public Relations?
Alison Bailin | May 3, 2023
If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.
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When a Policy Change Becomes a PR Issue
Justin Liggin | Apr 25, 2023
Netflix’s password-sharing crackdown sparked plenty of pushback. A few years later, the approach has become the standard for streaming. Justin Liggin looks back at what communicators can learn from the rollout and why PR needs a seat at the table when a business decision creates buzz. Read more in this blog post!
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The Value of the Informational Interview
Abbie Fink | Apr 21, 2023
Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!
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What is Change Communication?
Justin Liggin | Apr 6, 2023
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.
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