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What are the Benefits of Storytelling?
Justin Liggin | Jan 18, 2022
Everyone loves a good story. Find out how to tell the story of your brand or business and connect with audiences with Justin Liggin.
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It’s a Good Thing We Have Contingency Plans
Abbie Fink | Jan 12, 2022
Contingency plans are more important now than ever. Read more from Abbie Fink on event planning in this COVID world and the importance of always reading the contract.
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Flexibility Tops My List of PR Skills
Abbie Fink | Dec 16, 2021
When implementing your client campaigns, flexibility is essential. Read more from Abbie Fink on the importance of flexibility in today's post.
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Are You Perfecting Your Messaging in 2022?
Justin Liggin | Dec 14, 2021
Changing up your key messaging in 2022? Find out what you should keep in mind with Justin Liggin.
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What is Story Hunting?
Alison Bailin | Nov 23, 2021
After the story mining process comes story hunting. Read more from Alison Bailin on proactive story hunting and what to consider when finding your next media opportunity.
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What is Public Relations?
Abbie Fink | Nov 18, 2021
As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.
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Why Are Soft Skills Important in PR?
Justin Liggin | Nov 17, 2021
Soft skills like authenticity and empathy are essential when it comes to working in PR. Read more from Justin Liggin on the importance of soft skills.
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What’s New in News Releases?
Alison Bailin | Oct 7, 2021
Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.
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Improving Your SEO
Marissa Baker | Oct 1, 2021
Improving your search engine optimization doesn't have to be a challenge. See the steps Marissa Baker recommends you do to improve your rankings today.
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Are You Using Infographics?
Justin Liggin | Sep 8, 2021
Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.
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How to do Digital Communications like a Pro
Autumn Jarrett | Aug 6, 2021
How do you make sure that your digital communication efforts are well received? In today's post, Autumn Jarrett shares a few tips on how to be a digital communications pro.
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Why Law Firms Value Public Relations
Scott Hanson | Aug 3, 2021
Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.
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