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#HMATurns40
Scott Hanson | Feb 27, 2020
For today’s #ThrowbackThursday, we’re throwing it back to 40 years ago when our agency was founded. Wonder how we got to where we are today? Read more about our history as #HMATurns40!
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Agency Pros Offer Advice to Young Professionals
Annelise Krafft | Sep 11, 2019
At the latest meeting for the PRSA Phoenix New Pros Mentorship Program, Annelise heard from a panel of mid-career PR agency professionals. Find out what advice they offered young PR pros.
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The AP Stylebook Updates Hyphen Usage
Abbie Fink | Sep 5, 2019
The AP Stylebook is the one constant for those of us that make a living interacting with journalists. This handy guide helps us navigate through any grammatical questions to make sure everyone is on the same page.
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Where do clients come from?
Scott Hanson | Aug 27, 2019
Public relations agencies rely on a steady stream of new clients; but where do they come from? Scott shares what he learned at a recent AAED luncheon about employment sectors in Arizona, that also double as PR hot spots.
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How do you use public relations in your daily life?
Marissa Baker | Aug 16, 2019
Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]
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What role does Facebook play in workplace friendships?
Abbie Fink | Aug 15, 2019
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!
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What is a contact report?
Alison Bailin | Aug 6, 2019
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
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What is a boilerplate?
Alison Bailin | July 17, 2019
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
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What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
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Repurposing Content – déjà vu all over again
Abbie Fink | June 5, 2019
For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it.
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Tips on pitching the media, part two
Alison Bailin | June 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
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Dare to be Deliberate
Annelise Krafft | May 31, 2019
This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]
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