Our Blog
FILTER BY CATEGORY
How do you use public relations in your daily life?
Marissa Baker | Aug 16, 2019
Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or telling Facebook ‘what’s on your mind,’ you are giving yourself more exposure to the people that follow you. As I close in on the first month of my internship […]
READ MORE
What role does Facebook play in workplace friendships?
Abbie Fink | Aug 15, 2019
Are you friends with your coworkers or employees on Facebook? A recent study by the Institute for Public Relations found that being friends on Facebook helps strengthen relationships at work. Read more!
READ MORE
What is a contact report?
Alison Bailin | Aug 6, 2019
Alison shares her PR expertise by taking us through the PR Toolbox, this time explaining the contact report.
READ MORE
What is a boilerplate?
Alison Bailin | July 17, 2019
For the past several months, we have been exploring the PR Toolbox, full of tactics that make up a public relations campaign. Now, meet the boilerplate.
READ MORE
What is Media Training?
Alison Bailin | June 13, 2019
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MORE
Repurposing Content – déjà vu all over again
Abbie Fink | June 5, 2019
For writers, déjà vu is translated as repurposing content. Check out the variety of ways to take information you’ve created and find new uses for it.
READ MORE
Tips on pitching the media, part two
Alison Bailin | June 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
READ MORE
Dare to be Deliberate
Annelise Krafft | May 31, 2019
This week, I went to another monthly meeting for the PRSA Phoenix New Pros Mentorship Program. While the last meeting discussed PR as a lifestyle, this week we focused on how to streamline career choices to help meet professional goals, with the help of Linsey Careers’ Dare to be Deliberate Career Action Plan. The group […]
READ MORE
Tips on pitching the media
Alison Bailin | May 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
READ MORE
Embracing a Cult Following
Annelise Krafft | May 21, 2019
As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – even at my favorite coffee shop. People far and wide have been taking advantage of Game of Thrones’ outrageous fandom. Starting with 2.5 million viewers in season one, the […]
READ MORE
Results of 2019 Global Communication Survey Released
Scott Hanson | May 7, 2019
Michael Lasky, an attorney who heads up Davis & Gilbert, LLP’s Public Relations Law practice and has spoken at numerous Public Relations Global Network and Public Relations Society of America events that I’ve attended, sent me a note recently that the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations has been released.
READ MORE
Happy National Columnists Day
Abbie Fink | Apr 18, 2019
Happy National Columnists Day! This day is dedicated to increasing awareness of the importance and contributions made by writers.
READ MORE