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Are Stories Coming to Buzzfeed?
Madeleine Norris | Nov 2, 2017
If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing.
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State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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Back to the Future?
Alison Bailin | Oct 31, 2017
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
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Public Relations is not Advertising…or Marketing
Alison Bailin | Oct 27, 2017
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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Those Customer Service Skills Really Do Come in Handy
Abbie Fink | Oct 26, 2017
Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.
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Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
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PRSA Phoenix Covers Fake News
Rachel Brockway | Oct 24, 2017
As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston!
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ASU PRSSA: What I learned at National Conference
Abbie Fink | Oct 19, 2017
HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]
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Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
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Image and Likability Mean More Now Than Ever
Scott Hanson | Sep 21, 2017
John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. But how does this relate to PR? [Click below for more]
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More Direct Connections Expected During NFL Season
Abbie Fink | Sep 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. The league recognized the power of social media in creating conversations with the fans and rather than restrict its use, therefore finding more and more ways to embrace it. […]
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The iPhone “Fail” Heard ‘Round the World
Madeleine Norris | Sep 15, 2017
If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public demo of its new facial ID unlocking feature was a giant fail, but not something a little clarification couldn’t remedy. In case you missed the embarrassing live demo blunder, […]
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