Author Archives: Rachel Brockway

Internal vs. External Crisis Communications

Internal vs. External Crisis Communications

 |  Apr 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

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What Is In a Day?

What Is In a Day?

 |  Mar 29, 2018

Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!

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Public Relations for Toys 'R' Us

Public Relations for Toys 'R' Us

 |  Mar 23, 2018

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.

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Three Tips for Responding to a Crisis Situation

Three Tips for Responding to a Crisis Situation

 |  Feb 27, 2018

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.

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Twitter Analytics Takeaways

Twitter Analytics Takeaways

 |  Feb 23, 2018

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.

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How to Get Published By Forming Relationships

How to Get Published By Forming Relationships

 |  Feb 15, 2018

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]

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Is the Customer Always Right?

Is the Customer Always Right?

 |  Feb 9, 2018

When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]

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Warning: Don’t eat that Tide Pod

Warning: Don’t eat that Tide Pod

 |  Jan 26, 2018

In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]

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Volunteering – No Pain, No Gain

Volunteering – No Pain, No Gain

 |  Jan 19, 2018

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]

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Facebook Plans to Focus on Issues Including Fake News

Facebook Plans to Focus on Issues Including Fake News

 |  Jan 11, 2018

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]

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Six Steps for Building a Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

 |  Jan 3, 2018

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]

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Why Do Public Relations Professionals Love Lists?

Why Do Public Relations Professionals Love Lists?

 |  Dec 21, 2017

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]

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