Author Archives: Rachel Brockway
Internal vs. External Crisis Communications
Rachel Brockway | Apr 6, 2018
“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
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What Is In a Day?
Rachel Brockway | Mar 29, 2018
Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!
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Public Relations for Toys 'R' Us
Rachel Brockway | Mar 23, 2018
Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.
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Three Tips for Responding to a Crisis Situation
Rachel Brockway | Feb 27, 2018
Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
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Twitter Analytics Takeaways
Rachel Brockway | Feb 23, 2018
Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
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How to Get Published By Forming Relationships
Rachel Brockway | Feb 15, 2018
Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
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Is the Customer Always Right?
Rachel Brockway | Feb 9, 2018
When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]
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Warning: Don’t eat that Tide Pod
Rachel Brockway | Jan 26, 2018
In light of the crazy Tide Pod Challenge epidemic, communicators are wondering if over-communicating needs to be the new communicating. [Click below for more]
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Volunteering – No Pain, No Gain
Rachel Brockway | Jan 19, 2018
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
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Facebook Plans to Focus on Issues Including Fake News
Rachel Brockway | Jan 11, 2018
Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
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Six Steps for Building a Crisis Communications Plan
Rachel Brockway | Jan 3, 2018
HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
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Why Do Public Relations Professionals Love Lists?
Rachel Brockway | Dec 21, 2017
Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]
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