Author Archives: Rachel Brockway
Public Relations and Event Media Attendance
Rachel Brockway | Nov 30, 2017
As a PR pro, no matter how long you've been in the business, misjudging event media attendance is always a possibility. Rachel provides us with a great example of this - remember the Llama Drama of 2015? [Click below for more]
READ MORE
The Public Relations of 40
Rachel Brockway | Nov 22, 2017
Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were discussing what turning 40 feels like (I say 40 is the new 30), what we had accomplished and what we still wanted to do. Which got me to thinking […]
READ MORE
PRSA Phoenix Media Panel
Rachel Brockway | Nov 9, 2017
Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.
READ MORE
State of PR 2017 with PRSA Phoenix
Rachel Brockway | Nov 1, 2017
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
READ MORE
PRSA Phoenix Covers Fake News
Rachel Brockway | Oct 24, 2017
As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston!
READ MORE
PR For Random Facts We Should Know
Rachel Brockway | Oct 5, 2017
There are countless random facts out there that we probably all should know but don't. Check out a few that have recently caught Rachel's attention. [Click below for more]
READ MORE
Twitter is the New Facebook
Rachel Brockway | Sep 28, 2017
Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. [Click below for more]
READ MORE
Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
READ MORE
Do You Have The Five Key Traits of a Top PR Pro?
Rachel Brockway | Sep 14, 2017
Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]
READ MORE
The PR behind #hashtags 10th Birthday
Rachel Brockway | Aug 23, 2017
The hashtag turns 10 years old today and who better to write about it than Rachel Brockway, HMA's very own #HashtagQueen! [Click below for more]
READ MORE
Total Eclipse of the PR Heart
Rachel Brockway | Aug 22, 2017
Yesterday was an exciting day around the country with #eclipse2017. There were even some big PR wins that came with it! [Click below for more]
READ MORE
#MediaMonday – Bethany Blundell
Rachel Brockway | Aug 14, 2017
Bethany Blundell, a reporter for the Maricopa Monitor, has the #MediaMonday spotlight today! She is new to Arizona and is loving every minute of it! [Click below for more]
READ MORE