Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! According to Kristin Hege, PRSA Phoenix board president, “It’s been a great year for PRSA Phoenix and its members. We’ve celebrated award wins, national officer elections as well as overall growth. However, one thing that stays constant is that things change. From crisis communication, to fake news, PR Pros need to stay on their toes.”
The luncheon included a great panel that reviewed trends in technology, communications, ethics and more including:
A few key points from the panelists included:
How do you stay relevant?
What are you doing now that will be different in 3-5 years?
When it comes to connectivity and engagement what are some trends you are seeing?
Did you attend? What was your favorite highlight?