Author Archives: Rachel Brockway

Bye Fake PR News

Bye Fake PR News

 |  Mar 23, 2017

Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]

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No Comment on Public Relations

No Comment on Public Relations

 |  Mar 17, 2017

What do you do when a reporter asks your client a question they don't want to or can't answer? There are more things you can say besides "no comment." [Click below for more]

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What is Fake News and What is Opinion?

What is Fake News and What is Opinion?

 |  Mar 9, 2017

You would think people would be smart enough by now not to believe everything they read on the internet. Sadly, Rachel has found that is not always the case. [Click below for more]

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The Perfect Blog Post Length

The Perfect Blog Post Length

 |  Mar 2, 2017

After reading an article from PR Daily last week that stated what the perfect blog post length is, Rachel found she wasn't completely on board with the article's advice. Read about what she views to be a more realistic blog post length, especially for those in the PR profession! [Click below for more]

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Planning for Public Relations

Planning for Public Relations

 |  Feb 10, 2017

Yesterday, Rachel attended a breakfast event that was hosted by Accelerent and featured Hyrum W. Smith, creator of the Franklin Day Planner. One thing that Smith said that really stuck out to Rachel was that everyone should take 10-15 minutes every day to formally plan their day. But is this possible for PR pros to do? [Click below for more]

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Public Relations for Tennis Players

Public Relations for Tennis Players

 |  Jan 24, 2017

Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]

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#FlashbackFriday – What is Public Relations?

#FlashbackFriday – What is Public Relations?

 |  Jan 13, 2017

For some reason, there is always confusion surrounding what PR professionals actually do. Rachel tries to explain it once again. [Click below for more]

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Public Relations for Wendy’s Social Media Team

Public Relations for Wendy’s Social Media Team

 |  Jan 5, 2017

Is Wendy's new "empowered" social media a good or bad thing? [Click below for more]

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#MediaMonday – Kara Morrison

#MediaMonday – Kara Morrison

 |  Oct 31, 2016

Today's #MediaMonday features Kara Morrison, editor of Raising Arizona Kids (or RAK) Magazine. Kara is relatively new to RAK Magazine, having just become editor five months ago, but she is no newbie to being a person of the media. [Click below for more]

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#MediaMonday – SPJ Valley Publicity Summit 2016

#MediaMonday – SPJ Valley Publicity Summit 2016

 |  Sep 12, 2016

The Valley Publicity Summit 2016 presented by the Valley of the Sun Chapter, Society of Professional Journalists (SPJ) is being held this Saturday, Sept. 17 at Arizona State University. Since receiving the list of attendees, the team at HMA has been busy preparing and we thought it might be helpful to share the list, including some participants who have been featured on past HMA Public Relations #MediaMonday profiles. Click on the link for the full list and many of their stories.

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#MediaMonday – Fernanda Santos

#MediaMonday – Fernanda Santos

 |  June 6, 2016

I am honored to feature today’s #MediaMonday, Fernanda Santos, a veteran New York Times reporter and its Phoenix Bureau Chief since 2012, and the author of a new book, “The Fire Line: The Story of the Granite Mountain Hotshots and One of the Deadliest Days in American Firefighting.” Prior to moving to Phoenix, home base […]

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#MediaMonday – Rebeka Diaz-Smith

#MediaMonday – Rebeka Diaz-Smith

 |  Nov 30, 2015

Each and every Monday, we post a blog to help our readers get to know the media just a little bit better. With a TURN and maybe a TWIST! No, we aren’t posting pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known […]

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