Our Blog

Effective Communications Post-Launch

Effective Communications Post-Launch

 |  Feb 16, 2018

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]

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Winter Olympics in PR-Speak

Winter Olympics in PR-Speak

 |  Feb 8, 2018

When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]

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How Crock-Pot’s Response to This is Us is a Perfect PR Response

How Crock-Pot’s Response to This is Us is a Perfect PR Response

 |  Feb 1, 2018

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]

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State of the Public Relations Industry

State of the Public Relations Industry

 |  Jan 31, 2018

Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]

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Why Do Public Relations Professionals Love Lists?

Why Do Public Relations Professionals Love Lists?

 |  Dec 21, 2017

Once again it is the end of the year, and as I stated in a blog post last year, it is the “the fun time when we in the public relations industry enjoy making lists.” And we love reading lists, too! So this year instead of making my own list from the HMA Public Relations […]

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Got Skills?

Got Skills?

 |  Dec 6, 2017

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]

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Farewell Friday – Maddie Norris

Farewell Friday – Maddie Norris

 |  Nov 17, 2017

It's hard to believe that Maddie has been with us for four months... her internship has flown by! Here are some of her takeaways from her time with HMA! [Click below for more]

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PRSA Phoenix Media Panel

PRSA Phoenix Media Panel

 |  Nov 9, 2017

Yesterday, PRSA Phoenix  held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency.  This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch.

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Are Stories Coming to Buzzfeed?

Are Stories Coming to Buzzfeed?

 |  Nov 2, 2017

If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing.

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State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

 |  Nov 1, 2017

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.

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Back to the Future?

Back to the Future?

 |  Oct 31, 2017

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.

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Public Relations is not Advertising…or Marketing

Public Relations is not Advertising…or Marketing

 |  Oct 27, 2017

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!

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