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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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Should We Be Educating Our Clients About Public Relations?
Abbie Fink | Apr 22, 2021
Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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How Can You Communicate Sustainability?
Justin Liggin | Feb 26, 2021
February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]
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Decades of Copper Anvils – #HMATurns40
Scott Hanson | Dec 1, 2020
Throughout the past 40 years, Team HMA has strived to give clients award-winning work. Today, we take a look back at the Copper Anvils and how they have changed through the years.
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Unmatched Resources of a PR Network
Scott Hanson | Oct 27, 2020
Collaboration among agencies allows for unmatched resources for a client. Follow the link to read about how PRGN agencies are collaborating.
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Enriching Your Career in Public Relations
Marissa Baker | Oct 22, 2020
What skills should public relation practitioners strengthen amid COVID-19? Following Forbes article on how to thrive in your career, Marissa shares how to apply this to the public relations industry. Click the link to read more.
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Have we seen the end of local news?
Abbie Fink | Aug 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. Follow the link to read more about how our newsrooms have been impacted over time.
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HMA joins with other communications firms on a collaborative public health campaign effort
Abbie Fink | July 24, 2020
HMA Public Relations, in collaboration with several local communications firms, joined efforts with the governor's office to launch a campaign encouraging all to #MaskUpAZ. Read more about the the campaign by following the link.
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News consumption amid the pandemic
Marissa Baker | July 23, 2020
How has your news consumption changed since the onset of COVID-19? A recent study from Northwestern University reveals how news consumption during the pandemic has changed. Click the link to read more.
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What are the Barcelona Principles 3.0?
Autumn Jarrett | July 17, 2020
Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns.
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Got Stress?
Abbie Fink | July 8, 2020
How do you achieve a good work life balance? Abbie recently talked with a PR Student from Brigham University to share her tips on the best ways to meet professional goals while keeping stress at bay. Click the link to read more.
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