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It Really Is All About Relationships

It Really Is All About Relationships

 |  May 12, 2023

For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.

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Can Artificial Intelligence Be Used in Public Relations?

Can Artificial Intelligence Be Used in Public Relations?

 |  May 9, 2023

Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.

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How Do I Fight Burnout in Public Relations?

How Do I Fight Burnout in Public Relations?

 |  May 3, 2023

If you are facing burnout as a PR professional, there are a number of different ways you can de-stress and set boundaries with colleagues and clients. Read more from Alison Bailin as she shares her recommendations on fighting burnout in PR.

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The Value of the Informational Interview

The Value of the Informational Interview

 |  Apr 21, 2023

Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!

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What is Change Communication?

What is Change Communication?

 |  Apr 6, 2023

Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.

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How Do I Effectively Celebrate a Brand Milestone (Part Two)?

How Do I Effectively Celebrate a Brand Milestone (Part Two)?

 |  Mar 31, 2023

With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.

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How Do I Navigate the Ethical Landscape of PR?

How Do I Navigate the Ethical Landscape of PR?

 |  Mar 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

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Are You Celebrating Brand Milestones?

Are You Celebrating Brand Milestones?

 |  Mar 23, 2023

Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!

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Are You Optimizing Your News for SEO?

Are You Optimizing Your News for SEO?

 |  Mar 17, 2023

When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.

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How Do I Write a Compelling Bio?

How Do I Write a Compelling Bio?

 |  Mar 16, 2023

Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!

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How is PR Different from Advertising?

How is PR Different from Advertising?

 |  Mar 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

 |  Jan 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

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