Our Blog
FILTER BY CATEGORY
What Is Trending in PR Today?
Alison Bailin | Feb 8, 2024
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
READ MORE
Cross-Channel Marketing for Businesses
Justin Liggin | Feb 1, 2024
Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.
READ MORE
What Is at the CORE of Your Communications Strategy?
Abbie Fink | Jan 25, 2024
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
READ MORE
What Are the 4Ps of Communication
Abbie Fink | Jan 12, 2024
Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!
READ MORE
What Are Your PR Objectives?
Justin Liggin | Jan 10, 2024
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
READ MORE
Top PR Stories of 2023
Scott Hanson | Nov 30, 2023
As year-end lists beginning to roll out, Scott Hanson is covering the top PR stories of 2023. Read more!
READ MORE
4 Reasons to be Grateful for Public Relations
Alison Bailin | Nov 21, 2023
Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.
READ MORE
What Do Public Relations and Winemaking Have in Common?
Alison Bailin | Nov 15, 2023
Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.
READ MORE
What Are Key Performance Indicators?
Justin Liggin | Nov 8, 2023
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
READ MORE
What Are the Benefits of Having a Blog?
Rayna Burgett | Nov 7, 2023
Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!
READ MORE
Is Organic Social Sharing Right for Your Brand?
Rayna Burgett | Nov 3, 2023
After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.
READ MORE
How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
READ MORE