Our Blog

Book Club – “Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team”

 |  Aug 4, 2011

Each month, one member of the HMA team reads a book of his/her choosing and shares when he/she learned from the book during one of our staff meetings. While the book does not have to be specifically communications focused, we do like for our team members to be able to share nuggets of wisdom within […]

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Listen to Hugh’s advice and Ignore Everybody

 |  June 14, 2011

A short book with many ideas packed in, I found cartoonist-blogger Hugh MacLeod’s “Ignore Everybody” to be inspiring and motivational, even though I wasn’t always able to relate to all the lessons. MacLeod encourages people to find their creativity by deciding what it is one believes in, then to pursue it full-force and risk everything, […]

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Book Report Alert!

 |  May 6, 2011

HMA Public Relations recently played host to one of the Humphrey Fellows at the Cronkite School at ASU – Mohammed Alauddin. He was nice enough to offer up a guest book report blog for us!   Take it away, Alauddin!   There are few books that I actually enjoy reading but Robert L. Dilenschneider’s Power and Influence is one […]

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Book Club – The Toilet Paper Entrepreneur

 |  Apr 21, 2011

So it is my turn to review a book for the HMA book club. Stopped into Abbie’s office – she has a ton of books. She suggested The Toilet Paper Entrepreneur, a book about starting your own business. The author, Mike Michalowicz, is speaking at the upcoming Counselors Academy conference that she is chairing and […]

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“What is” Wednesday – What is Public Relations? Anne Buchanan’s Take

 |  Mar 2, 2011

Each Wednesday, HMA Time asks a guest blogger one simple question – What is….? Thus far, we’ve asked folks from across the globe to tell us “What is public relations” to them. This week, we ask this question to Anne Buchanan. Buchanan is president of Buchanan Public Relations in Philadelphia and a founding member and […]

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“What is…” Wednesday – What is Public Relations? Gary McCormick’s Take

 |  Jan 19, 2011

Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?” We sure have! And here is why – we do a lot, and many of us do it differently. While we can all define public relations for people based on our old journalism textbooks or […]

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Book Club – The Servant as Leader

 |  Dec 15, 2010

Sometimes for our book club, we search high and low for the perfect fit. And sometimes, books just fall into our laps. This very thing happened to Alison when she began looking for her next book club book. At the same time, she was pitching a story for a client on a concept called servant […]

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Book Club: Managing the Professional Services Firm, David H. Maister

 |  Oct 6, 2010

It is my (Abbie, that is) turn for the HMA Book Club – had gotten a couple recommendations and finally settled on Managing the Professional Service Firm. Our client, Brad Preber, managing partner at Grant Thornton, had it displayed prominently in his office and let me borrow his copy. The book addresses such issues as […]

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HMA Book Club – #EngageOrDie

 |  July 28, 2010

Or, as I have subtitled it: My Social Media-Marilyn Monroe Epiphany Each month, Team HMA gathers round the fireplace (seriously, we have one in our office) while one of our team members gives book report. Each book must be focused on or about our industry, and each report is then offered to the community-at-large via […]

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Book Club – When Growth Stalls

 |  July 14, 2010

Even though I graduated from elementary school quite a while ago and it’s summer break, I still can’t get away from book reports! But luckily, this one was enjoyable and quite useful for real life. Per Abbie’s recommendation, I read When Growth Stalls by Steve McKee, an old friend of hers. Here’s some advice to […]

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Book Club – Putting the "Public" Back in Public Relations

 |  Apr 7, 2010

For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]

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Book Club – Putting the “Public” Back in Public Relations

 |  Apr 7, 2010

For this month’s (well, actually, last month’s) book report, I read Putting the Public Back in Public Relations, by Brian Solis and Deirdre Breakenridge. The book began by asking a painfully honest question: “What’s wrong with PR?” There was a laundry list of wrong things from an array of people, but the goal wasn’t to […]

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