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Getting the RIGHT Work Done – Part Two
Alison Bailin | Sep 12, 2013
Last week, as part of the HMA Book Club, I presented my thoughts on The Harvard Business Review’s Guide to Getting the Right Work Done. The thing is – I learned too much for simply one blog post! So, here are some additional nuggets of wisdom I gleaned from the book. (First batch of goodies […]
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Getting the RIGHT Work Done – Part One
Alison Bailin | Sep 5, 2013
Ever feel like your work is never done? Or, perhaps, like you will never catch up? It’s because it isn’t – and you won’t. We are fighting a losing battle with our phones, email, managers, mentors, mentees, Facebook, Twitter, Instagram and about a dozen other mediums that pile up with our workloads. But, as Stuart […]
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Youtility – Be Helpful and Not "Hypeful"
Kelly Potts | July 30, 2013
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
READ MOREYoutility – Be Helpful and Not “Hypeful”
Kelly Potts | July 30, 2013
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
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Are you an outlier?
Rachel Brockway | Apr 17, 2013
One of my favorite authors of all time is Malcolm Gladwell. He has written a few books you might have heard of including Blink, The Tipping Point, Outliers and What the Dog Saw. While all of them have concepts or ideas that apply can apply to public relations, for this blog I decided to discuss […]
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The Whole Kitten Caboodle
Alison Bailin | Apr 12, 2013
Yesterday, my world was shattered when Abbie noticed I used the phrase “the whole kitten caboodle” in a blog post. At first, I thought she – a clear dog person – was just giving me, “a clear kitty person” a hard time, as so many of you dog lovers do. (Ahem!). But, apparently the phrase […]
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As They See ‘Em – A Fan’s Travels in the Land of Umpires
Scott Hanson | Feb 12, 2013
Bruce Weber has been with The New York Times in various editorial positions since 1986. He took some time off from the newsroom’s daily grind a few years ago to research and write As They See ‘Em, A Fan’s Travels in the Land of Umpires. Weber immersed himself in the highly scrutinized and grossly misunderstood […]
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When Sports Players “Meltdown”
Rachel Brockway | Jan 23, 2013
I was watching the Australian Open last night and I all I can say is that I am highly disappointed. In what started out as a great match between Serena Williams and Sloane Stephens quickly turned into something that Serena should be ashamed of. Being a “tennis player” myself I can understand the frustration and […]
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Book Club – The Advantage
Abbie Fink | Jan 15, 2013
Welcome to the first post of the year in the ongoing HMA Book Club series. We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion. So we might as well start fresh in January, right? My friend Steve […]
READ MOREAbbie in ESPN, Alison in Hysterics
Alison Bailin | Jan 8, 2013
Yesterday, two things happened – neither of which I thought would happen in a million years. First – my Notre Dame Fighting Irish made it to the BCS Title Game, less than two years before the silly system goes away in favor of a playoff system. While so excited for the appearance and undefeated regular […]
READ MORE“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?
Katie Snyder | Aug 22, 2012
Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]
READ MORE“What is…” Wednesday – What is the Thought Revolution?
Scott Hanson | Aug 15, 2012
Not sure how Thought Revolution: How to Unlock Your Inner Genius by William A. Donius ended up on my desk. But it did – so I read it. Donius was a successful corporate climber, but wasn’t happy with his personal life, including relationships, creativity and his own fears. He used what’s called “intuitive […]
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