Author Archives: Kelly Potts
#MediaMonday – Tucson Foodie
Kelly Potts | Mar 2, 2015
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. No, we aren’t posting story pitch tips or media lists, but instead we feature great stories from the media themselves and bring you new outlets! Think of this as your first “networking” opportunity of […]
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Mass Pitching: Smart Strategy or Massive Mistake?
Kelly Potts | Feb 20, 2015
Yesterday, Shelby and I signed on to Iris PR‘s webinar, Mass Pitching: Smart Strategy or Massive Mistake? The webinar was moderated by Aly Saxe, with Iris PR and included a panel of PR pros: Melissa DiGianfilippo, with Serendipit Consulting, Laura Petrolino with Arment Dietrich and HMA’s own Abbie Fink. The webinar was focused on the […]
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#MediaMonday- Buzz Jackson
Kelly Potts | Dec 8, 2014
It’s no secret that I am a huge country music fan, and growing up in Tucson, the only radio station I listened to was KiiM-FM 99.5. When watching the Country Music Association Awards in November, I was so excited to see that there was a radio personality winner from Tucson! Today’s #MediaMonday comes to us […]
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#BookClub – Good Self, Bad Self
Kelly Potts | Dec 3, 2014
It’s no secret that I’m obsessed with Scandal, so when it came time for this month’s #BookClub I HAD to read Judy Smith’s (the real-life Olivia Pope) Good Self, Bad Self. Smith’s website bio reads like the makings of a fantastic television show (obviously Shonda Rhimes thought the same): “Perhaps best known in media circles […]
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#MediaMonday – Randy Cordova
Kelly Potts | Sep 22, 2014
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
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#MediaMonday – Theresa Greco
Kelly Potts | July 21, 2014
Each Monday, we are posting a blog to help our readers get to know the media just a little bit better. With a TWIST! No, we aren’t posting story pitch tips or media lists, but instead great stories from the media themselves about their lives, their work and other little known facts! Think of it […]
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#BookClub – The Three Questions
Kelly Potts | May 30, 2014
My turn to read one of the children’s books that Abbie found out were recommended for every business person should read. Abbie has reviewed her book, The Lost Thing, and Alison has reviewed hers, The Tale I Told Sasha. I read The Three Questions, by Jon Muth. I almost think that Abbie gave me this […]
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#MediaMonday – Eric Sells
Kelly Potts | Apr 7, 2014
Today’s #MediaMonday comes to us from Eric Sells, editor and publisher of Natural Awakenings magazine. Natural Awakenings magazine is a free monthly magazine focused on health and wellness, green living, sustainability, nutrition, fitness and personal growth. So, Eric, time to share! What do you want to tell the blogosphere about yourself today? Fun fact: I […]
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#MediaMonday – Cory Galvan
Kelly Potts | Feb 10, 2014
Frontdoors News is an award-winning, high-end society publication that focuses largely on celebrating our community leadership in areas of nonprofit, art, culture and cuisine. Being in the fifth largest city in the nation there’s definitely a lot of this to cover. Frontdoors News’ affluent readers are the types who like to visit art galleries, donate […]
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“What is…” Wednesday – What is customer service?
Kelly Potts | Oct 16, 2013
In the past, Rachel has written blogs on the power of customer service and social media. She has found success tweeting the companies that she has issues with, and not only getting responses, but getting resolutions. So, when I was having a customer service issue, Rachel suggested I take it to Twitter. And I did. […]
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HMA Wins First International Award!
Kelly Potts | Oct 10, 2013
As some of you know, Scott was in Sydney, Australia for the last two weeks at a PRGN meeting! Well – for some of it anyways. He was also hanging out with some snakes… Once at the meeting, the awards for 2013 PRGN Best Practice Award were handed out. HMA was awarded its first international […]
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Youtility – Be Helpful and Not "Hypeful"
Kelly Potts | July 30, 2013
I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by the cover stating “why smart marketing is about help not hype,” so I figured this would be the perfect book to read for this month! And I was right. […]
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