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#BookClub What is a Brand?
caelen_tallant | Dec 4, 2015
[inlinetweet prefix=”” tweeter=”” suffix=””]What is a brand? [/inlinetweet]How often do we ask ourselves this question as brand professionals? If you think about it, probably not enough. As public relations professionals, it is our job to protect the brands we represent, and shine them in their best light on a daily basis. It was my turn […]
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#BookClub – A Girlfriend’s Guide to Social Media
Abbie Fink | Nov 3, 2015
It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, Maria Benson, on the release of A Girlfriend’s Guide to Social Media. The book is an excellent overview of the various social media channels and the dos and don’ts […]
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Creating An Innovative and Authentic Workplace
Abbie Fink | Oct 27, 2015
I had the pleasure of presenting to the North Carolina PRSA chapter during its annual workshop in Raleigh last week. I was thrilled to be on the agenda — not only to share my thoughts on workplace culture — but it gave me a great reason to visit with my friends in the area. No […]
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Can I Have Your Autograph?
Abbie Fink | Sep 30, 2015
Over the years, HMA Public Relations has been involved with dozens of book-signing events. There have been some big-name authors in that mix, including: Harvey Mackay, Dan Quayle, Anne Perry and James Bradley, to name a few. It’s a chance for an author to connect one-on-one with the purchasers and readers of his or her […]
READ MORE#BookClub – Trust Me, PR is Dead
Abbie Fink | Sep 29, 2015
How could I not read a book with that title? After all, if PR is dead, I’m going to have to start thinking about a new career. The book was written by Robert Phillips, formerly with Edelman. HMA Public Relations, at one time, was an Edelman affiliate office, so I’ve always been interested in the […]
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The Growth Mindset on the Job
Alison Bailin | July 7, 2015
Last week, HMATime introduced the concept of the “fixed mindset,” based on my recent HMA Book Club selection, “Mindset: The New Psychology of Success.” If you remember from the post (available here), someone who has a tendency toward a fixed mindset feels that he or she must always be perfect; never ask for help; get […]
READ MORE#BookClub – The Fixed Mindset on the Job
Alison Bailin | June 24, 2015
I have to be the one to do it. I have to do it perfectly. I have to do it fast. I have to make it look easy. Then, I have to do it all over again tomorrow. These are the thoughts that go through my mind. Every. Single. Day. This is what intellectual types […]
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#BookClub – Wild
Rachel Brockway | Apr 28, 2015
“That my complicated life could be made so simple was astounding.” ― Cheryl Strayed I recently finished the book Wild and at the time I didn’t say to myself that this will be the book that I am going to read for this month’s #BookClub. I had decided to read the book because I noticed […]
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How the Heck are YOU Getting THERE in Five Years?
Alison Bailin | Feb 10, 2015
Every month or so, we are pleased to go all Oprah on our readers and followers with our HMA Book Club. Because I like interactive books and because February is my turn to read a business and/or communications book and report on it to the group (and all of you), I chose Dan Zadra’s “5: […]
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#BookClub – Good Self, Bad Self
Kelly Potts | Dec 3, 2014
It’s no secret that I’m obsessed with Scandal, so when it came time for this month’s #BookClub I HAD to read Judy Smith’s (the real-life Olivia Pope) Good Self, Bad Self. Smith’s website bio reads like the makings of a fantastic television show (obviously Shonda Rhimes thought the same): “Perhaps best known in media circles […]
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#BookClub: Start With Why by Simon Sinek
Shelby Ray | Oct 29, 2014
“Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain,” said Simon Sinek. This is just one of the many quotable parts of his book, Start With Why, which is what I read for October’s book club. The book was written by […]
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#BookClub – How Great Women Lead
Abbie Fink | Oct 1, 2014
More than the title, what intrigued me about this book was that it was co-written by a mother and daughter. What an amazing experience that must have been to travel the world, interviewing women leaders and creating a book with some of lessons learned from each visit. From presidents and ambassadors, actresses to fashion designers, […]
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