Our Blog
FILTER BY CATEGORY
Book Club – The Advantage
Abbie Fink | Jan 15, 2013
Welcome to the first post of the year in the ongoing HMA Book Club series. We haven’t had an entry in a while – lots of other great stuff on our blog, but we just haven’t had time for a book discussion. So we might as well start fresh in January, right? My friend Steve […]
READ MOREAbbie in ESPN, Alison in Hysterics
Alison Bailin | Jan 8, 2013
Yesterday, two things happened – neither of which I thought would happen in a million years. First – my Notre Dame Fighting Irish made it to the BCS Title Game, less than two years before the silly system goes away in favor of a playoff system. While so excited for the appearance and undefeated regular […]
READ MORE“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?
Katie Snyder | Aug 22, 2012
Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently read the book Winning the Story Wars by marketing master, Jonah Sachs, who has been featured by dozens of media outlets ( CNN, New York Times and Fox News […]
READ MORE“What is…” Wednesday – What is the Thought Revolution?
Scott Hanson | Aug 15, 2012
Not sure how Thought Revolution: How to Unlock Your Inner Genius by William A. Donius ended up on my desk. But it did – so I read it. Donius was a successful corporate climber, but wasn’t happy with his personal life, including relationships, creativity and his own fears. He used what’s called “intuitive […]
READ MOREBig Mouths, Unite!
Alison Bailin | Aug 2, 2012
Andy Cohen and I have two very major things in common – a passionate love for the evil magic tube known as the “television” and big mouths. And just like Cohen, my love for television has honestly helped me in my communications career, while my big mouth has gotten me into trouble. In his new […]
READ MORE
Olympiad: Just Another Day For PR Pros
Scott Hanson | July 19, 2012
With the Summer Olympics on the horizon, it reminded me about how the events of the games translate into what PR professionals do every day. Here’s a brief guide: Olympic Trials – capabilities presentations. Opening Ceremonies – the first client meeting. Parade of Nations – the thought that goes through your mind when you receive […]
READ MORE
A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier and […]
READ MOREA Tip for Tuesday – The 11 Laws of Likability
Stephanie Lough | July 10, 2012
You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]
READ MOREMy “Top 10” Favorite Books
Abbie Fink | July 5, 2012
I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10. Not one to […]
READ MORESneezers, Idea-Viruses and Purple Cows
Stephanie Lough | Apr 12, 2012
Today’s blog comes from our Spring Intern, Katie. Each semester the HMA Intern does a book report. After hearing about this book from one of my professors, I knew I had to figure out what all this purple cow mania was all about. I know what you are thinking. Is that some kind of illness […]
READ MORE
A Tip for Tuesday – Talk Ain’t Cheap!
Alison Bailin | Mar 6, 2012
Think about Tiger Woods. What images come to mind? Is it that red Nike shirt flapping in the wind as he won yet another golf tournament? All those commercials featuring his mug and high-end brands? Probably not. For me, when I think about Tiger, I think about silence – and then that contrite look on […]
READ MOREA Tip for Tuesday – 15 Questions to a Better Life
Alison Bailin | Feb 28, 2012
Anyone else read How to Win Friends and Influence People in the Digital Age? Our most recent HMA Book Club did, and among the book’s many words of wisdom were questions – 15 questions, to be exact. Fifteen questions that can help us all lead better lives! Here is how. I am a consummate […]
READ MORE