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A Tip for Tuesday – Forget about the “tool” and figure out the strategy
Abbie Fink | July 17, 2012
I originally wrote this article for the Phoenix Business Journal, where it appeared on July 6th. Nothing has transformed our ability to communicate our messages like social media. Sure, being able to fax a document was pretty handy and certainly the ability to share information via email made getting the information out much easier […]
READ MOREA Tip for Tuesday – The 11 Laws of Likability
Stephanie Lough | July 10, 2012
You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s a social media marketing book. In actuality, Michelle Tillis Lederman’s book is about the bigger picture – being liked in all aspects of life. Upon this realization, I put […]
READ MOREMy “Top 10” Favorite Books
Abbie Fink | July 5, 2012
I’m not sure what the backstory was, but Gini Dietrich wrote a blog post for Margie Clayman on her top 10 favorite books. I commented that it was a great list (in fact, I bought the Asher Lev book as a result) and Gini said I should write my own top 10. Not one to […]
READ MORESneezers, Idea-Viruses and Purple Cows
Stephanie Lough | Apr 12, 2012
Today’s blog comes from our Spring Intern, Katie. Each semester the HMA Intern does a book report. After hearing about this book from one of my professors, I knew I had to figure out what all this purple cow mania was all about. I know what you are thinking. Is that some kind of illness […]
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A Tip for Tuesday – Talk Ain’t Cheap!
Alison Bailin | Mar 6, 2012
Think about Tiger Woods. What images come to mind? Is it that red Nike shirt flapping in the wind as he won yet another golf tournament? All those commercials featuring his mug and high-end brands? Probably not. For me, when I think about Tiger, I think about silence – and then that contrite look on […]
READ MOREA Tip for Tuesday – 15 Questions to a Better Life
Alison Bailin | Feb 28, 2012
Anyone else read How to Win Friends and Influence People in the Digital Age? Our most recent HMA Book Club did, and among the book’s many words of wisdom were questions – 15 questions, to be exact. Fifteen questions that can help us all lead better lives! Here is how. I am a consummate over-sharer. […]
READ MOREWhen Pride Still Mattered -Scott’s take on the story of Vince Lombardi
Scott Hanson | Jan 12, 2012
When Pride Still Mattered by David Maraniss is a biography on Vince Lombardi, arguably the greatest football coach who ever lived. He is best-known for his coaching career with the Green Bay Packers that included seven NFL and/or Super Bowl titles in nine seasons. There are a lot of stories and descriptions about his life, […]
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#LifeisGreat! Revealing the 7 Secrets to a More Joyful You! – @yitzwyne
Abbie Fink | Nov 18, 2011
Most of you know that I had the opportunity to travel to Israel in February 2008 with my lifelong friend Donna. The mission trip was led by Rabbi Yitz Wyne of Young Israel Aish Las Vegas and was attended by Rabbi’s son and five other people. The trip was incredible…so much to do, so much […]
READ MOREWe Are All Weird – #weirdDomino
Abbie Fink | Nov 9, 2011
Now how can you not pick up a book with that title? And the fact that it is written by Seth Godin only makes it more compelling. I downloaded the book to my Kindle a few months ago and finally took the time (all of about 90 minutes) to read it on the very long […]
READ MOREWhere were you when…
Abbie Fink | Sep 9, 2011
This question is being asked a lot this week as we are approaching the 10th anniversary of 9-11. Like many on the West Coast, I was still in bed. After hitting the snooze button a couple times, I heard the very somber voices of Tim and Willy describing what had happened in New York. Because […]
READ MOREYou Can’t NOT Communicate
Scott Hanson | Sep 1, 2011
So, finally I am… Some time ago, David Grossman, ABC, APR, Fellow PRSA, sent me a copy of his book, You Can’t NOT Communicate. Much of the book focuses on employee communications, offering an excellent collection of tips and approaches to communicating in a way that can help leaders differentiate themselves. In fact, he coined […]
READ MOREBook Club – “Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team"
Alison Bailin | Aug 4, 2011
Each month, one member of the HMA team reads a book of his/her choosing and shares when he/she learned from the book during one of our staff meetings. While the book does not have to be specifically communications focused, we do like for our team members to be able to share nuggets of wisdom within […]
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