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How Does White Hot Make the Case for Diversity and Inclusion?

How Does White Hot Make the Case for Diversity and Inclusion?

 |  Apr 22, 2022

Netflix's newest documentary highlights the importance of diversity and inclusion efforts through the rise and fall of clothing brand Abercrombie & Fitch. Read more on this in today's post from Alison Bailin.

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Do You Speak PR?

Do You Speak PR?

 |  Apr 21, 2022

Connecting with target audiences and communicating effectively is essential as a business. Read more from Scott Hanson on how one doggie day-care is doing just that with its signs.

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What is Substack?

What is Substack?

 |  Apr 14, 2022

Are you on Substack? In today's post, Alison Bailin discusses the newsletter platform and how it can help you discover media opportunities and identify trends. Read more!

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The Power of Incentives

The Power of Incentives

 |  Apr 12, 2022

Introducing incentives to your marketing strategy can create fun experiences for audiences and boost your engagement. Find out more on the power of incentives with Justin Liggin in today's post.

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First Pitch?

First Pitch?

 |  Apr 8, 2022

While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!

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What Are the Perks of Working in Public Relations?

What Are the Perks of Working in Public Relations?

 |  Apr 6, 2022

PR can offer many perks to its pros, meaningful relationships being one of them. Alison Bailin shares how these relationships can create magical and unforgettable moments in today's post.

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Can Proactive Communications Modify Behavior?

Can Proactive Communications Modify Behavior?

 |  Mar 31, 2022

Proactive communications programs can have a big impact on audiences, but not all are the same. Read more from Scott Hanson on how one Flagstaff store is taking a different approach.

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What is Good Corporate Citizenship?

What is Good Corporate Citizenship?

 |  Mar 25, 2022

Being a good corporate citizen starts at the top of an organization. Find out what company leaders should consider when getting involved in the community with Scott Hanson.

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Is Authenticity Overlooked?

Is Authenticity Overlooked?

 |  Mar 17, 2022

Commercials of today can lack authenticity, especially when it comes to depicting baseball umpires and football officials. Read more from Scott Hanson.

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Can You Be Trusted?

Can You Be Trusted?

 |  Mar 16, 2022

With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!

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Is Your Business Blogging?

Is Your Business Blogging?

 |  Mar 11, 2022

Business blogs can establish thought leaders while bringing in new customers. Learn more about the benefits of a blog in today's post from Justin Liggin.

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Two Years

Two Years

 |  Mar 10, 2022

This week marks two years since the start of the coronavirus pandemic. Read more from Abbie Fink on what we have faced and how she is defining the new normal two years later.

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