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Associating Dogs With Products

Associating Dogs With Products

 |  May 13, 2021

Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?

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How Do You Create an Authentic Relationship With the Media?

How Do You Create an Authentic Relationship With the Media?

 |  May 12, 2021

How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!

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#MediaMonday – Brent Ruffner

#MediaMonday – Brent Ruffner

 |  May 10, 2021

Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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Why Maintaining Good Body Language Is Important In Business

Why Maintaining Good Body Language Is Important In Business

 |  Apr 23, 2021

Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.

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Tips and Tricks for Working Remotely

Tips and Tricks for Working Remotely

 |  Apr 21, 2021

If you are looking to make your remote work experience more efficient and enjoyable, check out these tips from Justin Liggin.

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Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

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A Reoccurring Theme: Tell The Truth

A Reoccurring Theme: Tell The Truth

 |  Apr 13, 2021

The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview. 

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Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

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Is Broadcasting a Springboard for Elected Officials?

Is Broadcasting a Springboard for Elected Officials?

 |  Apr 7, 2021

HMA Public Relations is an apolitical firm.  We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients.  One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.

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What Lessons Can We Learn from La La Land?

What Lessons Can We Learn from La La Land?

 |  Mar 30, 2021

It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.

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How Can You Improve Your Local SEO?

How Can You Improve Your Local SEO?

 |  Mar 12, 2021

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers. The first […]

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