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#TipForTuesday – Listen, Learn and Share
Abbie Fink | Feb 5, 2019
The Arizona Speaker Series has hosted four very different presenters – Sanjay Gupta, Vice President Joe Biden, James Comey and last week, Condoleezza Rice. With three more speakers to go, I can honestly say that I have gotten my money’s worth. Now, that doesn’t mean I’ve liked all the presenters. And I think that is […]
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#Book Club — The Later Years
Scott Hanson | Jan 31, 2019
Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died. That’s the case for Edward Bernays, the Austrian-American known as “the father of public relations.” At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a […]
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The Business of Birdies
Alison Bailin | Jan 30, 2019
This week marks the 2019 Waste Management Phoenix Open presented by the Ak-Chin Indian Community (WM Phoenix Open). In celebration of “The Greenest Show on Grass,” we’ve compiled some interesting statistics as well as insight from local business leaders about the event below. In addition, click here to access The Arizona’s 100 Special WM Phoenix […]
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Lessons I Learned From My Toddler.
Kelsey Makings | Jan 29, 2019
As most people know, I have two little girls—a rambunctious four-year-old and a very busy one-year old. And they are teaching me as much as I am teaching them. Here are some top lessons I have learned so far: Every day is a fresh start. Wasn’t it always amazing how the end of a school […]
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Going Viral Over Crickets
Kelsey Makings | Jan 25, 2019
Here is the story… It was 2 p.m. and I had just ended a long conference call. I was due for some fresh air and remembered I had a couple of things I needed to pick up at the store. Away I went. I was in the mood for a snack, but nothing too heavy. […]
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So much news in just 100 words
Abbie Fink | Jan 24, 2019
Just about a year ago now, HMA Public Relations launched The Arizona 100, a twice-monthly digital publication that provides quick, concise, yet thorough, news of the people, events, activities and news shaping Arizona. Each of the 100-word stories focus on everything from business news, management, healthcare and real estate to arts, entertainment, history and restaurants. […]
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What’s Your App-titude?
Scott Hanson | Jan 23, 2019
According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone. One hundred! Among some of the report’s other tidbits: consumers downloaded 194 billion apps in 2018, with half of them in China. I feel so simple, with my handful of apps for local news and […]
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TipForTuesday – James Comey: Truth Exists, Measure Our Leaders By It
Abbie Fink | Jan 22, 2019
I have been attending the Arizona Speakers Series at Comerica Theatre. The organizers have brought together some amazing speakers that to-date have included Sanjay Gupta and Vice President Joe Biden. James Comey was on tap for last week. And as expected, he did discuss the Mafia, emails and getting fired. No need to rehash any […]
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What is Content Marketing?
Abbie Fink | Jan 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in recent years thanks to the internet, organizations have been doing content marketing for decades. Did you know that John Deere, the famous tractor company, started publishing a magazine back […]
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Confession time, I’ve been pronouncing these words all wrong
Kelsey Makings | Jan 16, 2019
Have you ever walked around with something in your teeth all day, smiling ever so brightly at everyone you pass? It’s beyond humiliating — and, sadly, there’s a verbal equivalent. I’m talking about mispronounced sayings. Alison wrote about these sayings a few years ago. For example, saying it’s a “doggy-dog world” instead of a “dog-eat- […]
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Can Anyone Really Be a Journalist?
Kelsey Makings | Jan 11, 2019
Your grandmother can do it on her laptop. Your neighbor’s kid can do it on his phone. And we, as trained journalists, can do it as well. It’s 2019 and literally anyone can publish content online. Degree or not. Often called “user-generated news,” this refers to any type of content that has been created by contributors or, […]
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My Daughter Is Obsessed with YouTube… And Maybe It's Alright
Kelsey Makings | Jan 9, 2019
My four-year-old loves watching TV just like the rest of us, but her go-to isn’t Barney, Sesame Street or Mr. Rogers. It’s none other than… YouTube. Although I strive not to use the platform as a “digital babysitter” there are times that parents simply need to get things done. It was then, amidst seeing her […]
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