What are Key Messages?
February 6, 2019
#MediaMonday – Dr. Cacinda Maloney
February 11, 2019
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As much as I hate to admit it, I fall right into the “millennial” category -- albeit, only by a few years.  According to assumptions, this means I am dangerously addicted to my phone, I don’t know a world without the internet and I have an unhealthy need for instant gratification.

Some of this is true.

Okay, most of it is. But, I also grew up playing outside. I had dial-up internet and the words “You Got Mail” will forever ignite joyous flashbacks. I had to remember people’s phone numbers using our shared landline. I had to wait weeks to get pictures developed.

You get the idea.

Just like my fellow millennial's though, we have grown up in a world of new technology. We evolved with social media and we have connected with the digital space.

I went from having the coolest song on MySpace, to having eight chats going on AIM, to finally graduating high school so I could get a Facebook, to strategically wording my LinkedIn profile.

But if there is one thing that sets me apart, it’s where I spend my social media activity.

Generally, the younger demographic spends most of their time on platforms such as Instagram, Snapchat and YouTube. In fact, 90 percent of IG users are under 35!

Where do I spend mine? Yep, I am with your grandmother on Facebook. It’s my go-to. I understand it. I am comfortable with it. And it turns out, I am really not alone.

Brandwatch recently put out some interesting facts and statistics as it relates to social media and Facebook specifically. A few include:

  • Facebook adds 500,000 new users every day; six new profiles every second
  • 68 percent of all Americans are on Facebook
  • 76 percent of Facebook users check it every day
  • The average user spends 35 minutes on Facebook a day
  • There are an estimated 270 million fake Facebook profiles

Only 35 minutes a day?!  Okay, maybe I am slightly addicted after all. Now it’s your turn. Where are you spending your time? Are you an equal opportunist social media user or do favor one over the other? Or as Scott put it, what's your APP-titude?



Kelsey Makings
Kelsey Makings
A former HMA Public Relations employee.

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