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Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died.

That’s the case for Edward Bernays, the Austrian-American known as "the father of public relations.”

At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a copy of The Later Years, Public Relations Insights, 1956-1986 by Edward L. Bernays.

The books were given to those in attendance at the last PRSA Fellows’ dinner and she was thoughtful enough to grab a copy for me as I was not in able to attend.

The book is a collection of Bernays’ Public Relations Quarterly columns, and features dozens of timeless PR topics.  Among them:

  • Down With Image, Up With Reality
  • Education for PR: A Call to Action
  • Defining Public Relations (which the HMA Team has written about several times, including here, here and here.)
  • Do Our Educational Facilities Meet Our Needs?
  • Advertising Agencies, Stay Out of Public Relations!
  • Old People
  • Let’s Exclude the Incompetent and Unqualified from Public Relations

And the list goes on.

It’s almost as if he was looking into the future.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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