Imagine having such a profound impact on an industry that your teachings were still relevant nearly a quarter-century after you had died.
That’s the case for Edward Bernays, the Austrian-American known as "the father of public relations.”
At a recent gathering of PR pros, a fellow PRSA Fellow of mine, Paula Pedene, gave me a copy of The Later Years, Public Relations Insights, 1956-1986 by Edward L. Bernays.
The books were given to those in attendance at the last PRSA Fellows’ dinner and she was thoughtful enough to grab a copy for me as I was not in able to attend.
The book is a collection of Bernays’ Public Relations Quarterly columns, and features dozens of timeless PR topics. Among them:
And the list goes on.
It’s almost as if he was looking into the future.