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Me and my shadow
Abbie Fink | May 1, 2019
Even if you are on the right track, you’ll get run over if you stand still. Advice from the young professional who shadowed Abbie this weekend.
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Rosen’s PR Scores Big
Scott Hanson | Apr 30, 2019
When the Arizona Diamondbacks traded beloved first-baseman Paul Goldschmidt, he took out a full-page ad in the Arizona Republic to thank the fans for their years of support. It certainly wasn’t the first time an athlete had done that, but it qualifies as a PR homerun. When the Arizona Cardinals recently traded quarterback Josh Rosen, […]
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Networking at your fingertips
Annelise Krafft | Apr 26, 2019
The other day, during my daily Twitter scroll, I stumbled across an app called Shapr – a business networking app modeled after Tinder. Like the popular dating app, this professional networking tool uses an algorithm to suggest possible employers with matching interests and similar goals. This app is simplifying the networking process, directly connecting job-seekers […]
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Tiny businesses are taking over
Annelise Krafft | Apr 25, 2019
Tiny houses have popped up everywhere, from HGTV’s Tiny House Hunters to the trendiest Airbnb destinations. While these compact and cozy living spaces are all the rage, the impact they’re having on the business world is anything but small. While stopping by a colleague’s office the other day, I noticed a tiny-house-turned-coffee-truck parked on the […]
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The Happiest of Fam Tours
Scott Hanson | Apr 23, 2019
“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland!
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The Secret to Success
Annelise Krafft | Apr 19, 2019
If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think of a million things I would attempt if I knew success was certain. I would write a novel, apply for my dream job or run a marathon! When I […]
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Derrick Hall is a Home Run
Alison Bailin | Apr 17, 2019
I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at the PRSA Western District Conference in Phoenix last week (co-chaired by HMA’s own Abbie S. Fink, I might add), I had to go there. Now, you may think it […]
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Class All The Way
Scott Hanson | Apr 16, 2019
Former Phoenix Suns coach John MacLeod passed away earlier this week. He is the winningest coach in team history and in my mind, was a tremendous class act.
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All About Cherry Blossoms
Annelise Krafft | Apr 12, 2019
Cherry blossom season is upon us! I’m sure you’ve been seeing these Instagrammable flowers all over the internet as they enter full bloom, with 6.4 million posts and counting under #cherryblossom. Unfortunately, it’s not so easy to race over to Japan to see them in their native habitat. Luckily, they have been found in the […]
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Gone Phishing
Annelise Krafft | Apr 11, 2019
Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]
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#TurnbackTuesday – PRSA Western District Conference Being Naughty
Alison Bailin | Apr 9, 2019
With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.
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Young Sheldon Copies Young Abbie
Scott Hanson | Apr 4, 2019
We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my favorite shows, part of the storyline reminded me of how Abbie got her start in PR. Abbie’s story is that when she was in sixth grade, the school administration […]
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