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Bye Fake PR News
Rachel Brockway | Mar 23, 2017
Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]
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Oscar Munoz Leads the CEO Revolution
Breanne Krager | Mar 16, 2017
Last week was the week of Oscar Munoz—at least for Bre, anyways. The United Airlines’ CEO was featured in back-to-back stories on PRWeek. [Click below for more]
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A Contrast in Supplementing the #SuperBowl
Scott Hanson | Feb 2, 2017
For some, the best part of the Superbowl is the crazy ads we see that companies pay millions of dollars for. But there's one brand you won't be seeing ads from. [Click below for more]
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Public Relations for Tennis Players
Rachel Brockway | Jan 24, 2017
Rachel's love of tennis drew her to an article about Nicole Gibbs and Serena Williams. She quickly had to replace her tennis visor with her PR hat while reading. [Click below for more]
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We Need to Work on Our Table Maintenance
Abbie Fink | Jan 11, 2017
A family dinner at a Chinese restaurant has inspired Abbie to work on HMA's "table maintenance" when it comes to delivering on the expectations set by our clients. [Click below for more]
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I Swear You’ll Want to Read This
Breanne Krager | Jan 10, 2017
Bre recently came across a BBC News article that discusses the unforeseen benefits of swearing that span from making us more persuasive to helping relieve pain. Here are some of her findings. [Click below for more]
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A Solution to the New Year’s Resolution Burnout
Breanne Krager | Jan 4, 2017
Typically, only 8 percent of people actually stick to their new year's resolution. How can we make that number higher? [Click below for more]
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Crisis Communications – I’m sorry Instagram, Twitter and Facebook
Rachel Brockway | Aug 23, 2016
On my drive into work last Friday I was listening to KTAR and they mentioned that swimmer Ryan Lochte had issued an apology via Instagram and Twitter, for “confusing”the details of being robbed in Rio during the Olympics. I’m not really concerned about the fact that he “confused” the details of what happened but I […]
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Serena, Serena, Serena
Rachel Brockway | June 26, 2016
So Serena Williams is in the news AGAIN. And (again) not for the right reasons! Just a few short months ago I posted the blog When Sports Players “Meltdown”, about how Serena could not keep her “temper” in check at the Australian Open. Fast forward five months and here we are again, this time Serena […]
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A Seniors’ View of the Newsroom
Abbie Fink | June 15, 2016
I was having dinner with my folks over the weekend and casually asked them what they had planned for the week. I was fully expecting the answer to be “going to BINGO or playing Mah Jong,” which has become the norm of late. They are very involved at their senior center so the weeks are filled with lots of activities. But I didn’t expect them to say “going on a tour at Channel 12.” What!?! I’ve been to the station dozens of times, but I’ve never had a tour. So what else could I do but ask my dad to a pen a blog post on the experience. So here’s Larry’s view of the newsroom.
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Brand Loyalty – And They Call It #PuppyLove
Abbie Fink | Jan 14, 2016
I can go on and on for days about my complete and total love of all things Donny Osmond. For those of you who know me that wouldn’t come as a surprise. After all, this has been going on since the days when he graced the covers of Tiger Beat magazine. My first opportunity to […]
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Creating An Innovative and Authentic Workplace
Abbie Fink | Oct 27, 2015
I had the pleasure of presenting to the North Carolina PRSA chapter during its annual workshop in Raleigh last week. I was thrilled to be on the agenda — not only to share my thoughts on workplace culture — but it gave me a great reason to visit with my friends in the area. No […]
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