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Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real.  We counsel our clients to do the same, sometimes serving as coaches.

Practice can make perfect – or at least really good.

On a recent trip, I had the opportunity to take a series of guided tours through a number of Central American cities.

Our guides were all experienced and had plenty of practice delivering their messages.

It was almost as if each of them went to some tour-guide school at a tourism college, hitting all of their talking points and demonstrating their pride of country.

They were each authentic in their knowledge of the histories, cultures, landmarks and current social and economic issues affecting their countries – even if not all of them were positive.  Each of them, our tour guides, river guide and dive-boat crew made it a point to thank us for visiting their country and offered heartfelt invitations to visit their countries again.

They weren’t paid ambassadors for their countries, making their discussions even more authentic.  There’s nothing like that third-party endorsement!



Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

1 Comment

  1. Scott, great post. I used to think tour guides weren’t for me and were too tourist-y. I’ve changed my opinion 180 degrees. They bring an understanding of a different culture that you would never gain on your own. And I especially like the ones, like our most recent tour guide in Greece, who are honest about their government – warts and all. Cheers, David

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