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A Coach’s Impact
Scott Hanson | Aug 24, 2022
In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.
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The Coors Light
Scott Hanson | July 15, 2022
With active NFL players prohibited from directly endorsing beer, Coors Light and quarterback Patrick Mahomes have found a clever way around the rule. Read more from Scott Hanson on the brand's hilarious new commercial.
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Hats Off to the Sponsors
Scott Hanson | June 7, 2022
While special events rely heavily on sponsors for their financial success, ensuring that the sponsors get the exposure they want isn't always easy, especially when it comes to motorsports. Read more from Scott Hanson.
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First Pitch?
Scott Hanson | Apr 8, 2022
While Scott Hanson may be used to pitches as both a PR pro and high school baseball umpire, he had a new experience this week as he threw out the first pitch at a professional baseball game for the first time. Read more on how it happened!
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Are Perceptions Overwhelming?
Scott Hanson | Mar 1, 2022
With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.
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Media Availability is Essential
Scott Hanson | Oct 15, 2021
When Muhammad Ali went by Cassius Clay, he told the media that he is the best friend that reporters have due to his availability. By offering great quotes, speaking his mind and being articulate in his answers, he knew that he could use the media to his advantage. Learn more from Scott Hanson!
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Is Slow and Steady Effective?
Scott Hanson | Sep 22, 2021
San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!
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Who won the Olympics?
Alison Bailin | Aug 10, 2021
With the Olympics coming to a close earlier this week, Alison Bailin decided to take a look at a handful of the sports, athletes and miscellaneous others who scored massive public relations wins during the Summer Games.
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The Olympics is About More Than Athletics
Abbie Fink | Aug 4, 2021
The Copper State of Mind podcast this week is about the lessons we can learn from the Olympics, because after all, it is about more than just athletics. Listen now!
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How Important is a Good P.A. Announcer?
Scott Hanson | July 27, 2021
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.
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What Is Opening Day?
Scott Hanson | Apr 1, 2021
It’s “Opening Day!” For baseball fans, it means the beginning of the Major League Baseball season. What does Opening Day look like in PR?
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Controlling The Message
Scott Hanson | Mar 11, 2021
When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]
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