What is Bridging in an Interview?

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Photo courtesy of David Martin on Unsplash

Over the past 40 years, our team at HMA Public Relations has conducted well over 200 media trainings for clients and brands of all shapes and sizes. During the training, we not only review the do’s and don’ts of an interview, conduct mock interview to review key messaging, and even give advice on hair, makeup and wardrobe as needed.

During our media training, we also cover the topic of bridging.

As the name suggests, this communication device is meant to help an interviewee get to the messaging he/she wishes to be included in the story at hand despite the direction that the line of questioning may be going. When done effectively, the conversation re-direction can be seamless.

Here are some of our favorites:

  1. “We find the more important issue is…”
  2. “Let me emphasize again…”
  3. If we look at the big picture…
  4. Just to put this into some context
  5. And that reminds me…

And for a more comprehensive overview – along with dozens of other great tips – feel free to get in touch with us anytime.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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