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How to Write a Winning Award Nomination
Among our more tactical service offerings at HMA is the preparation and submission of award nominations on behalf of our clients. Over the years, we’ve found the most successful nominations have a few things in common. Among them: Neither regurgitate the website content nor copy/ paste the boilerplate of the organization and expect to win. […]
READ MOREWhat is Media Training, the 2020 Version
The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople with the tools and techniques to effectively manage any media relations situation. The three-hour workshop includes an overview of the media, what reporters are looking for in a source, […]
READ MOREWhat is a fact sheet?
In the latest addition to our PR Toolbox, Alison reviews the importance of a fact sheet. Want to read the full series to date? Check out more information here.
READ MOREWhat is Media Training?
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MOREWhat is a Bylined Article?
Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]
READ MOREWhat is Story Mining?
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]
READ MOREWhat are Key Messages?
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
READ MOREWhat is a Segment Sheet?
Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]
READ MOREWhat is a Media Advisory?
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the media advisory. A media […]
READ MOREWhat is a Photo Caption?
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
READ MOREWhat Is a Story Pitch?
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
READ MOREWhat is a News Release?
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
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