Our Blog

What is a Bylined Article?

What is a Bylined Article?

 |  Mar 6, 2019

Each month, our team delved into one “tool” in a PR person’s toolbox – a tactic we use to help us do our jobs effectively and exceed client expectations on a regular basis. (If you missed prior posts, all are available below.) Today, we explore the bylined article. Many people confuse bylined articles with profile […]

READ MORE
What is Story Mining?

What is Story Mining?

 |  Feb 13, 2019

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used tactics in our media relations toolbox now and then. (If you’re not, each is available below, and you can subscribe to our blog here.) One that folks most often […]

READ MORE
What are Key Messages?

What are Key Messages?

 |  Feb 6, 2019

There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]

READ MORE
What is a Segment Sheet?

What is a Segment Sheet?

 |  Jan 10, 2019

Over the past year, our team has been sharing some of the most oft-used tactics in our media relations toolbox. For example, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting, media advisory and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the segment […]

READ MORE
What is a Media Advisory?

What is a Media Advisory?

 |  Dec 14, 2018

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, photo caption, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle a classic tool in any PR pro’s toolbox: the media advisory. A media […]

READ MORE
What is a Photo Caption?

What is a Photo Caption?

 |  May 3, 2018

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.

READ MORE
What Is a Story Pitch?

What Is a Story Pitch?

 |  Apr 27, 2018

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?

READ MORE
What is a News Release?

What is a News Release?

 |  Mar 21, 2018

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.

READ MORE
What is Wednesday…Informal Media Meetings

What is Wednesday…Informal Media Meetings

 |  Feb 15, 2017

Last week, Abbie had a great blog post about how to have a successful deskside media tour. Alison expands on one of her other suggestions – informal media meetings. To her, an informal media meeting is very different from a deskside media tour.

READ MORE
What is Wednesday…Deskside Media Tours

What is Wednesday…Deskside Media Tours

 |  Feb 8, 2017

Yes! Deskside media tours, also called media meetings, are still around and they're still effective. Read some tips from Abbie on how to make the most of them in today's post. [Click below for more]

READ MORE
1 2