In public relations, part of our job is to develop tactical materials for our clients to use in media meetings, interviews, on websites and for outreach to their audience.
One of these items is called a fact sheet.
This (often) one-page document is meant to succinctly outline the who, what, where, when, why and how of a business, brand or event. In most cases, it can be used by the client during media interviews, as well as given to media to help them prepare for an interview. Given the word “fact” is right in the title, having actual facts and figures within the document is also helpful.
Want to know what else we have in our PR Toolbox? Here is the full series to date.