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What is Jargon?
Alison Bailin | Oct 22, 2021
When you use jargon to people outside of your industry, it can sound like an alien language. Learn how you can avoid this with Alison Bailin.
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Fake Reviews Could Cost You
Abbie Fink | Oct 21, 2021
Posting a review for your own business can cause more trouble than you may think. The Federal Trade Commission is cracking down on businesses that post misleading and fake reviews, forcing them to pay a hefty fine. Learn why Abbie Fink thinks you should never take that risk.
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How to Find Inspiration While Writing
Marissa Baker | Oct 20, 2021
It can be hard to get the right words down on paper when you feel uninspired. Learn a few tricks from Marissa Baker to help kickstart your brain to create good content.
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Tips for Rebuilding Loyalty
Justin Liggin | Oct 19, 2021
How loyal are your consumers to your brand? In today's post, Justin Liggin shares a few tactics to help retain your best consumers. Read more!
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Does Your Newsletter Have These Elements?
Marissa Baker | Oct 14, 2021
Since the onset of the pandemic, there has been a definite revival in newsletters. See what information you should be including in your newsletters to help keep your consumers engaged.
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Employees as Brand Ambassadors
Abbie Fink | Sep 29, 2021
Are your employees empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.
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Reaching Your Target Audience is Essential
Scott Hanson | Sep 28, 2021
In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!
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Is Slow and Steady Effective?
Scott Hanson | Sep 22, 2021
San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!
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#TipForTuesday – Improving your SEO
Marissa Baker | Sep 21, 2021
Are you hurting your SEO? There are a few things that you can unintentionally do that can lower your SEO rank. Learn more.
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#TipForTuesday – Continue Communicating to Consumers
Marissa Baker | Sep 14, 2021
People are eager to get back to shopping at brick and mortar locations. So what does this mean for brands with a large in-person presence? Learn more!
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New Financial Features on Twitter
Marissa Baker | Sep 10, 2021
Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.
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Creativity, Curiosity, and Craft – what you need to get a job in public relations
Abbie Fink | Sep 1, 2021
Abbie Fink is often asked what skills are needed to be successful in public relations. In this week's episode of #CSOM, she discusses with Dr. Adrian McIntyre why creativity and curiosity are so important in this field.
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