Creativity, Curiosity, and Craft – what you need to get a job in public relations

Over the years I have done countless informational interviews with soon-to-graduate college students, re-careering professionals and former print and broadcast journalists.  All are considering a career in public relations and all ask what skills do you need to be successful.

You certainly need to perfect your craft. Understand AP style. Understand the tactics. Know the media market. Know what makes a good story.

But there is so much more to working in public relations than just the skills.  You need a healthy dose of curiosity and enjoy learning about new things.  There is a not a day that goes by that I don’t learn something new.  It’s one of the things I like best about this work.

And let yourself be creative.  Whether you are brainstorming a name for a client’s new initiative or coming up with the topic of your next blog post, creativity goes a long way in this business.

There are lots of other skills honed from other professions that are transferrable to public relations. Listen in to this week’s Copper State of Mind podcast for more.


If you enjoyed this episode, please follow the Copper State of Mind podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Tuesday. To have them delivered automatically and free of charge, just pick your preferred podcast player from this link, open the app, and click the button to “Follow” or “Subscribe” to the show:


Written by
at Sep 1, 2021

Share this article