Tips for Rebuilding Loyalty
For brands, loyalty is everything. Recently on the PRGN blog, partner agency CROS Public Relations discussed how brands are building loyalty after the year of the pandemic by focusing on elements like well-being, choice and customer experience. But, what are some other ways to rebuild loyalty?
Everyone loves free stuff. Giveaways and incentives are a great way to keep customers engaged and coming back to your page. If you are a brand that offers products, a brand ambassador program will give opportunity for exposure from your customers and lead to important testimonials and reviews.
If you are not appearing regularly on customers’ social media feeds, they will not have an opportunity to build a relationship with you. Posting content regularly on social media allows followers to stay informed and aware of the services that you offer.
Sometimes delivering quality service isn’t enough. Today, many consumers are looking for conscious brands who display their values and take part in important cultural conversations going on in the world. If done authentically, customers will support your message and stay loyal to your brand.
Whether it be social content or email marketing, personalized marketing efforts make customers feel acknowledged for interacting with your brand. Whether you respond to their comment or use their name in an email, these little steps of personalization can go a long way.
Brand loyalty is not built overnight. Above all, it is important to have a brand strategy for your audience and stay focused.