How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors
For many companies, Q4 means strategic planning and budgeting for the upcoming year. A perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization.
But are you ready to make this type of investment?
HMA Public Relations regularly meets with prospective clients and there a few things for you to think about if you are planning to hire outside public relations counsel:
- We can’t do what we do without access to those that are making business decisions for the organization. Yes, we expect to work with others within the organization, but we need buy-in from leadership in order for this to work. Make sure leadership is on-board with this idea.
- Our primary measure of success will be based on whether our strategic communications plan aligns with and helps you achieve your business goals. If you don’t have those figured out yet, you might not be ready to engage with a public relations agency. We can help you get there, we just want to make sure we know where we’re headed.
- Do you have the infrastructure in place, product pipeline, other resources, etc. to fulfill on the expectations that are set from implementing a strategic communications plan? We want you to be successful and our efforts can help you get there, but you do need to be ready for that success.
We take a closer look at hiring a PR firm on this week’s episode of Copper State of Mind. Take a listen and and feel free to contact us if you are ready to make this investment in the new year.
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