Our Blog

HMA Public Relations Included in the Sun Devil 100 Class of 2025

HMA Public Relations Included in the Sun Devil 100 Class of 2025

 |  Apr 3, 2025

HMA Public Relations is proud to be named to the Sun Devil 100 Class of 2025! With three ASU grads on staff, we are honored to be recognized among the fastest-growing alumni-led businesses making an impact in our communities. Read more from Abbie Fink on this achievement and the clients and partners joining us on the list.

READ MORE
Working with Your Public Relations Agency

Working with Your Public Relations Agency

 |  Apr 1, 2025

A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.

READ MORE
#MediaMonday – Independent Newsmedia Panel

#MediaMonday – Independent Newsmedia Panel

 |  Mar 31, 2025

This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!

READ MORE
#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions

#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions

 |  Mar 27, 2025

A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

READ MORE
#MediaMonday – 2025 So Far

#MediaMonday – 2025 So Far

 |  Mar 24, 2025

From uplifting human-interest reporters to government watchdog investigative reporters, and from Arizona to New Mexico, across television and print, we have been spotlighting media professionals in our weekly #MediaMonday series. Check out this roundup to see who we have featured so far in 2025!

READ MORE
Purpose-Driven PR for Businesses

Purpose-Driven PR for Businesses

 |  Mar 20, 2025

For purpose-driven businesses to reach the right audience and be seen, heard, and felt by the public, purpose-driven PR can make a difference. Learn more about communicating your impact and how HMA can help with Justin Liggin.

READ MORE
#MediaMonday – Pete Mangione

#MediaMonday – Pete Mangione

 |  Mar 17, 2025

Pete Mangione, a meteorologist at Arizona's Family, joins us for the latest #MediaMonday feature! Pete shares how he got his start working in Denver, the weather and outdoor stories he is looking for, hobbies, and more. Learn more!

READ MORE
#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns

#CSOM: AI in PR: Embracing Opportunities and Addressing Concerns

 |  Mar 13, 2025

While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!

READ MORE
#MediaMonday – Craig Harris

#MediaMonday – Craig Harris

 |  Mar 10, 2025

Investigative journalist Craig Harris is back in Arizona and back for another #MediaMonday! Now part of the 12News/KPNX team, Craig shares what it’s like to return, the biggest changes he’s noticed, and how print and broadcast journalism compare. Learn more!

READ MORE
Ethical Storytelling is More Important Than Ever

Ethical Storytelling is More Important Than Ever

 |  Mar 6, 2025

Whether stories come from healthcare, education, nonprofits, or other sectors, ethics must remain at the core. Justin Liggin shares the power of ethical storytelling today and how it can strengthen your brand’s narrative in this post.

READ MORE
How To Select A Public Relations Agency

How To Select A Public Relations Agency

 |  Mar 5, 2025

Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.

READ MORE
#MediaMonday – Kelly O’Sullivan

#MediaMonday – Kelly O’Sullivan

 |  Mar 3, 2025

Happy #MediaMonday! This feature comes to us from Kelly O’Sullivan, the opinions coordinator for Independent Newsmedia. Kelly shares how she discovered journalism, the thought-provoking guest columns she is looking for, love for photography, and more! Find out more!

READ MORE
1 2 3 4 5 6 191 192