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What Are Public Relations(hips)?

What Are Public Relations(hips)?

 |  Dec 14, 2022

Networking is critical to working in PR whether it is at conferences, on social media or even at happy hour. Rayna Burgett covers the importance of building relationships in her latest blog post. Read more!

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What is E-A-T?

What is E-A-T?

 |  Dec 13, 2022

When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.

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#MediaMonday – Lisa Halverstadt

#MediaMonday – Lisa Halverstadt

 |  Dec 12, 2022

It's time for another #MediaMonday! This post comes to us from Lisa Halverstadt, senior investigative reporter for Voice of San Diego, the first digital, nonprofit news organization in the country to serve a local community. Find out more on Lisa, her role at the Society of Professional Journalists, the stories she has covered and more.

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Are Award Programs Just a Vanity Play?

Are Award Programs Just a Vanity Play?

 |  Dec 9, 2022

When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.

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How To Manage Burnout During the Holiday Season

How To Manage Burnout During the Holiday Season

 |  Dec 8, 2022

From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!

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What is Storytelling Marketing?

What is Storytelling Marketing?

 |  Dec 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

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Redeeming The Unredeemable

Redeeming The Unredeemable

 |  Dec 6, 2022

While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.

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#MediaMonday – Caroline Yu

#MediaMonday – Caroline Yu

 |  Dec 5, 2022

Happy #MediaMonday! Our latest feature comes to us from Caroline Yu, a reporter for Independent Newsmedia. Find out more on Caroline and how she got her start in writing in this blog post.

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#FunFactFriday – December

#FunFactFriday – December

 |  Dec 2, 2022

December is officially here and Justin Liggin is sharing some fun facts on the month in this year's final edition of #FunFactFriday. Check it out!

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When Actions Have Costly Consequences

When Actions Have Costly Consequences

 |  Dec 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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Are You Reengaging with Customers?

Are You Reengaging with Customers?

 |  Nov 30, 2022

With the cost of acquiring new customers on the rise, more brands and businesses are focusing on campaigns that reengage customers. Justin Liggin shares the common reengagement campaigns that brands are using to drive sales and increase conversion in his latest blog post.

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Simple Marketing Tactics on a Budget

Simple Marketing Tactics on a Budget

 |  Nov 29, 2022

Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!

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