Our Blog

Is it Enough to Just Say You’re Sorry?

Is it Enough to Just Say You’re Sorry?

 |  June 23, 2021

We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?

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How to Use Twitter’s Trending Topics for Your Twitter Strategy

How to Use Twitter’s Trending Topics for Your Twitter Strategy

 |  June 22, 2021

While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.

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#MediaMonday – Sondra Barr

#MediaMonday – Sondra Barr

 |  June 21, 2021

Happy #MediaMonday! Today's feature comes Sondra Barr, the managing editor of Epic Kids AZ. Learn more about her!

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#FunFactFriday – The Olympics and PR

#FunFactFriday – The Olympics and PR

 |  June 18, 2021

The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.

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How Good is Your Digital Marketing Strategy – Part Two?

How Good is Your Digital Marketing Strategy – Part Two?

 |  June 17, 2021

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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How Can I Make the Media’s Lives Easier?

How Can I Make the Media’s Lives Easier?

 |  June 16, 2021

If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.

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How to Build an Effective Media Database

How to Build an Effective Media Database

 |  June 15, 2021

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.

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#MediaMonday – Ron Dungan

#MediaMonday – Ron Dungan

 |  June 14, 2021

Happy #MediaMonday! Today's feature comes Ron Dungan, a senior field correspondent with KJZZ. Learn more about him!

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What To Do When You’re Stuck in a Writing Rut

What To Do When You’re Stuck in a Writing Rut

 |  June 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

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What is Twitter Blue?

What is Twitter Blue?

 |  June 10, 2021

The development of Twitter Blue serves as a reminder of the valuable data that can come from surveys and listening to your audience’s needs and wants. So what exactly does Twitter Blue offer? Read more from Autumn Jarrett.

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Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

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Where Can I Secure a Bylined Article?

Where Can I Secure a Bylined Article?

 |  June 8, 2021

In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.

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