Our Blog

Video Killed the Radio Star. Or Did it?

Video Killed the Radio Star. Or Did it?

 |  Apr 8, 2021

The year is 1980. Apple had just released the Apple III, a business-oriented personal computer. CNN is created and begins broadcasting. The Rubik’s Cube hits toy stores. HMA Public Relations (then known as Ed Moser and Associates) opened for business. The Buggles had just released their cover of one of music’s biggest hits, Video Killed the Radio Star. But could video really kill the radio star?

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Is Broadcasting a Springboard for Elected Officials?

Is Broadcasting a Springboard for Elected Officials?

 |  Apr 7, 2021

HMA Public Relations is an apolitical firm.  We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients.  One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.

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What is the Difference Between Local and National Public Relations?

What is the Difference Between Local and National Public Relations?

 |  Apr 6, 2021

Several times a month, when discussing with prospects our public relations agency’s strengths and business philosophies, we are asked whether we can provide national public relations support.  The answer is yes.  But, they’ll usually go on to say, you are a Phoenix-based public relations agency.  Also, yes.  We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.

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#MediaMonday – Eric Walters & Luke Irvin

#MediaMonday – Eric Walters & Luke Irvin

 |  Apr 5, 2021

Today’s #MediaMonday comes to us from Eric Walters and Luke Irvin. Eric is the host of the Tap That AZ Podcast, the co-author of The Arizona Beer Book and the co-founder of the newly launched A Taste of AZ Magazine. Luke is the photographer, co-author, and co-founder of The Arizona Beer Book and A Taste of AZ Magazine.

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The Importance of Personalization

The Importance of Personalization

 |  Apr 2, 2021

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?

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What Is Opening Day?

What Is Opening Day?

 |  Apr 1, 2021

It’s “Opening Day!”  For baseball fans, it means the beginning of the Major League Baseball season.  What does Opening Day look like in PR?

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#WhatisWednesday – What is the Value of Email Marketing?

#WhatisWednesday – What is the Value of Email Marketing?

 |  Mar 31, 2021

When you receive hundreds of emails a day, how do you choose which ones to read? Learn from Marissa the value of email marketing....

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What Lessons Can We Learn from La La Land?

What Lessons Can We Learn from La La Land?

 |  Mar 30, 2021

It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.

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#MediaMonday – Samuel Burke

#MediaMonday – Samuel Burke

 |  Mar 29, 2021

Today’s #MediaMonda comes to us from the United Kingdom, via Guadalajara, Mexico, and Central Phoenix.  It’s from three-time Emmy Award winner Samuel Burke! Click the link to learn more about him!

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#FunFactFriday – What is April Fools’ Day

#FunFactFriday – What is April Fools’ Day

 |  Mar 26, 2021

As March comes to an end and we’ve marked the one-year anniversary working from home, that also mean April Fools’ Day is on the horizon. Every year, we anticipate April Fools’ pranks from our friends, family and even our favorite brands. Some pranks go down as the best in history, while others leave brands in […]

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How to Smoothly Transition Back to “Normal”

How to Smoothly Transition Back to “Normal”

 |  Mar 25, 2021

With vaccinations more readily available, we are starting to see a shift to another “new normal.” So what does this new normal look like for businesses?

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How do you avoid March Media Madness?

How do you avoid March Media Madness?

 |  Mar 24, 2021

Given the number of upsets in this year’s NCAA March Madness Basketball Tournament, we thought it was a good time to share some of advice our media friends and colleagues have provided us on how not to UPSET THEM when pitching.

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