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What Can Businesses Learn From Inside the NBA?
While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.READ MORE
Is It Possible to Rebrand Yourself?
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!READ MORE
Does A Media Clip = Success?
A media clip alone does not demonstrate the success of PR efforts. Read more on what makes a story truly successful with Rayna Burgett in this blog post.READ MORE
What Makes A Special Event A Home Run?
When planning and managing special events, it’s always fun to come up with something different other than a routine ribbon-cutting. Scott Hanson discusses an upcoming wedding with a unique baseball twist in his latest blog post. Read more!READ MORE
#MediaMonday – Amanda Luberto
Happy #MediaMonday! The latest feature comes to us from Amanda Luberto, a coproducer of The Arizona Republic and azcentral.com podcasts, Valley 101, a weekly podcast that answers listener questions about the Phoenix area, and The Gaggle, an Arizona politics podcast. Meet Amanda and learn more about her programs here!READ MORE
It Really Is All About Relationships
For PR professionals, relationships that go beyond the occasional email pitch or follow-up phone call can make what we do a whole lot easier. Abbie Fink shares more on the significance of relationships and how it impacted a recent story in this blog post.READ MORE
How Can You Find Your Audience?
Finding your audience is essential for success, but sometimes it’s not so easy to identify the audiences to target. Justin Liggin shares simple ways to get in touch with your audience in this blog post. Read more!READ MORE
Is the Role of Media Relations Pros Growing?
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.READ MORE
Can Artificial Intelligence Be Used in Public Relations?
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.READ MORE
#MediaMonday – Veronica Leon
Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!READ MORE
Don’t Feed the Trolls
By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.” Abbie Fink shares the warning signs that you're dealing with an online troll and covers how to respond following a presentation from Jon Goldberg of Reputation Architects.READ MORE
How Can Nonprofit Organizations Tell Inclusive Stories?
Every word counts and when telling inclusive stories, it’s important to use language that both values and prioritizes people. Justin Liggin shares the significance of inclusive language after attending a PRSA presentation from DEI expert Amira Barger. Read more!READ MORE