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The Underdog of the Super Bowl
Marissa Baker | Feb 9, 2021
The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]
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#MediaMonday – Philip Catalfamo
Scott Hanson | Feb 8, 2021
Today’s MediaMonday comes to us from Philip Catalfamo, news editor and sports director for Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate). Among his duties, Philip hosts “Off the Bench” each Saturday morning, focusing on prep sports throughout Northern Arizona. […]
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What Social Media Metrics Should You Track?
Justin Liggin | Feb 5, 2021
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
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Digital Marketing in the Age of a Pandemic
Marissa Baker | Feb 4, 2021
When the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing. Marketers scrambled to update campaigns with new and innovative ways to reach their consumer. With COVID-19 concerns still prevalent, Iterable released its outlook at the most anticipated digital marketing tactics for 2021 which […]
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A Sponsorship of Super Bowl Proportions
Scott Hanson | Feb 3, 2021
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
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A Tip for Tuesday – Don’t Suck
Alison Bailin | Feb 2, 2021
I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […]
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#MediaMonday – Lance Hartzler
Marissa Baker | Feb 1, 2021
Today’s #MediaMonday comes from Lance Hartzler, the sports editor at the Arizona Daily Sun. While he was at NAU, Lance interned with the Arizona Daily Sun where he began reporting on local sports. Since then, he has been hired on fulltime and has recently been promoted to sports editor. Lance, time to share: I just passed my […]
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Utilize professional event planners, crisis managers to assist with COVID-19 vaccination process
Abbie Fink | Jan 29, 2021
After about three hours of refreshing the browser, my dad was able to book an appointment for he and my mom to get their first dose of the COVID-19 vaccination. A few days before their appointment, the Arizona Department of Health announced that, if available, the on-site clinicians were authorized to vaccinate the “plus one” […]
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How Can Games Enhance News Literacy?
Scott Hanson | Jan 28, 2021
Determining what is fact and fiction when it comes to news has become more and more difficult. The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game. It’s a real-life quandary for many to […]
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#WhatisWednesday – What is Social Listening?
Autumn Jarrett | Jan 27, 2021
We often hear people emphasize how important it is to listen to understand instead of listening to reply. Not only is this effective for our day-to-day conversations, but it is a practice that PR agencies use to observe the conversations that are being had about their clients and their client’s industries. According to Sprout Social, […]
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Is Influencer Marketing Just the New Celebrity Endorsement?
Marissa Baker | Jan 26, 2021
Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]
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#MediaMonday – Alex Simon
Alison Bailin | Jan 25, 2021
Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month. Alex manages editorial duties and coordination of The 100 Companies’ […]
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