Our Blog

October 4, 2019

Radio Isn’t Dead

While radio has seen its popularity dwindle in recent years, it's certainly not dead. Read more about how radio stays alive and kicking.
October 3, 2019

Does your astrological sign dictate your career path?

Abbie has noticed there are a lot of Libras in communications - including most of HMA. Do other career paths line up with astrological signs? Find out for yourself!
October 2, 2019

Are Podcasts the New Soap Operas?

Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts.
October 1, 2019

Lessons Learned at the 2019 SPJ Valley Publicity Summit

This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros!
September 30, 2019

#MediaMonday – Ali Vetnar

Today’s #MediaMonday comes from KTAR News reporter Ali Vetnar. Scott met Ali’s dad, Jeff, when they were kids and attended the same church.
September 27, 2019

‘Tis the Season for Pumpkin Spice

The change of the season has Autumn thinking about pumpkin spice and everything nice. But how can you tell if your brand over-doing it? Read more about how seasonal marketing can affect your brand this fall.
September 26, 2019

Confirm or not to confirm, that is the question

Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations.
September 25, 2019

Time to look at the clock… and yes, I mean TikTok

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms.  Thankfully, […]
September 24, 2019

The ‘Gram Goes the “Book” Route

At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
September 23, 2019

#MediaMonday – León Felipe González

Up next in our five-part #MediaMonday series on the Rocky Mountain Emmys is León Felipe González of Univision Arizona. Check out his story!