Our Blog

What Makes a Good Client?

What Makes a Good Client?

 |  July 14, 2021

For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.

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How to Create Videos on Canva

How to Create Videos on Canva

 |  July 13, 2021

Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.

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#MediaMonday – Bree Burkitt

#MediaMonday – Bree Burkitt

 |  July 12, 2021

Happy #MediaMonday! Today's feature comes from Bree Burkitt, the editor of Flag Live! and Northern Arizona Monthly Magazine. Learn more about her!

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How to Use Pinterest for Public Relations

How to Use Pinterest for Public Relations

 |  July 9, 2021

Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.

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Is Reputation a Side Effect of PR?

Is Reputation a Side Effect of PR?

 |  July 8, 2021

In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.

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Why it is Important to be News Literate

Why it is Important to be News Literate

 |  July 7, 2021

Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.

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Everyone Loves a Parade

Everyone Loves a Parade

 |  July 6, 2021

Parades are events that draw the public together, typically in joyous fashion!  Find out how they can be a huge PR success with Scott Hanson.

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How Good is Your Digital Marketing Strategy – Part Three?

How Good is Your Digital Marketing Strategy – Part Three?

 |  July 1, 2021

Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.

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Generational Marketing – Millennials vs. Gen Z

Generational Marketing – Millennials vs. Gen Z

 |  June 30, 2021

With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.

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How to Win During the Summer Slow Down

How to Win During the Summer Slow Down

 |  June 29, 2021

With summer here, securing a media win for your client can be challenging. Find out how to beat the heat and stay winning with the media with Autumn Jarrett.

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#MediaMonday – Tracy Beard

#MediaMonday – Tracy Beard

 |  June 28, 2021

Happy #MediaMonday! Today's feature comes from Tracy Beard, a Pacific Northwest-based writer focused on luxury and adventure travel, fine dining, adventure and more. Get to know her!

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#FunFactFriday – Our Oldest Newspapers

#FunFactFriday – Our Oldest Newspapers

 |  June 25, 2021

Learn about the oldest newspapers in American history in today's #FunFactFriday blog post from Scott Hanson.

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