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What Do Global Communications Experts Predict in 2024?

What Do Global Communications Experts Predict in 2024?

 |  Jan 5, 2024

It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!

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What is User-Generated Content?

What is User-Generated Content?

 |  Jan 4, 2024

Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.

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Edible Mascot Marks a New First in Marketing

Edible Mascot Marks a New First in Marketing

 |  Jan 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

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Happy Holidays from HMA!

Happy Holidays from HMA!

 |  Dec 26, 2023

HMA wishes you and your loved ones a joyful holiday season and a prosperous New Year. Please note that HMA will be closed this week to return on Jan. 3, 2024. Thank you for a fantastic year!

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Riding off Into the Sunset

Riding off Into the Sunset

 |  Dec 22, 2023

After 40 years at HMA Public Relations, Scott Hanson is stepping away. Read more as Scott looks back in his final blog post. Take a look!

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Communication Tools Tucked Away in an Old File

Communication Tools Tucked Away in an Old File

 |  Dec 21, 2023

After coming across a promotional card in storage on listening and communications skills, Abbie Fink covers how to listen to your audience effectively with a few helpful tips. Read more!

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How To Avoid a PR Pro’s Naughty List

How To Avoid a PR Pro’s Naughty List

 |  Dec 20, 2023

After sharing some tips to help avoid the media’s naughty list, Alison Bailin is here to share how to stay away from a PR Pro’s naughty list. Learn more!

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Is Perception Reality?

Is Perception Reality?

 |  Dec 19, 2023

After serving as an emergency replacement Santa at a recent Christmas party, Scott Hanson is discussing his past experiences as Santa and the universal love for the figure. Read more from Scott on what this reveals about reputation management in this post.

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#MediaMonday – 2023 in Review

#MediaMonday – 2023 in Review

 |  Dec 18, 2023

As 2023 draws to a close, we have compiled all of our #MediaMonday features of the year in one post. Meet the media in this recap!

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How To Avoid the Media’s Naughty List

How To Avoid the Media’s Naughty List

 |  Dec 15, 2023

‘Tis the season for Top 10 lists! Alison Bailin is here to share the best tips for staying off the media's naughty list all year long. Learn more in this blog post.

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Importance of Sharing Gratitude

Importance of Sharing Gratitude

 |  Dec 14, 2023

As we share our thank you messages with clients, employees, vendors, and other contributors of success this holiday season, it's essential to maintain this appreciation year-round. Read more on the importance of sharing gratitude with Scott Hanson in this blog post.

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Creative Trends for 2024

Creative Trends for 2024

 |  Dec 13, 2023

2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.

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