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Symbolic Gestures Can Be Quite Powerful

Symbolic Gestures Can Be Quite Powerful

 |  Nov 9, 2023

After attending a recent Veterans Day Breakfast, Abbie Fink is reflecting on her experience and sharing a powerful symbolic gesture that honors the fallen, missing and imprisoned men and women of the U.S. Military. Read more.

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What Are Key Performance Indicators?

What Are Key Performance Indicators?

 |  Nov 8, 2023

Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!

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What Are the Benefits of Having a Blog?

What Are the Benefits of Having a Blog?

 |  Nov 7, 2023

Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!

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#MediaMonday – Alicia Haygood

#MediaMonday – Alicia Haygood

 |  Nov 6, 2023

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

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Is Organic Social Sharing Right for Your Brand?

Is Organic Social Sharing Right for Your Brand?

 |  Nov 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Business Cards Still Booming

Business Cards Still Booming

 |  Nov 2, 2023

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

 |  Nov 1, 2023

Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!

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Should an Organization Announce a Promotion or New Hire?

Should an Organization Announce a Promotion or New Hire?

 |  Oct 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

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#MediaMonday – Paul Calvisi

#MediaMonday – Paul Calvisi

 |  Oct 30, 2023

Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!

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Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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Why Predictions Are Powerful

Why Predictions Are Powerful

 |  Oct 26, 2023

The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!

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How Does Your Brand Communicate Its Purpose?

How Does Your Brand Communicate Its Purpose?

 |  Oct 25, 2023

Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.

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