Our Blog
FILTER BY CATEGORY
You Got Media Coverage…Now What?
Alison Bailin | Aug 21, 2025
Don’t let a great media hit stop at the headline. Alison Bailin shares smart ways to amplify your coverage by showcasing it with your team, using it in new business or even hanging it in your office. Learn more in this post!
READ MORE
#MediaMonday – Abigail Celaya
Justin Liggin | Aug 18, 2025
It's time for another #MediaMonday! Education solutions reporter Abigail Celaya from the Daily Courier in Prescott is here to share how she got her start as a student journalist, the educational stories she is searching for, best tips for pitching her and more. Meet Abigail in this post!
READ MORE
CSOM – The Knight Center for the Future of News: Move fast, make a difference
Abbie Fink | Aug 14, 2025
This episode of Copper State of Mind welcomes Dean Battinto Batts and Professor Julia Wallace from Arizona State University to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Center will foster innovation, research and collaboration to ensure a sustainable future for journalism. Read more on this from Abbie Fink!
READ MORE
How PR is Central to Building Brand Influence
Justin Liggin | Aug 13, 2025
89% of business leaders say brand influence drives success, and PR puts your brand at the center of it all. Learn more on the importance of strategic PR efforts with findings from a recent global Public Relations Global Network survey in this post from Justin Liggin.
READ MORE
What Public Relations Practitioners Can Learn from The Gilded Age
Alison Bailin | Aug 6, 2025
Beneath the corsets, alarm clocks, and society soirées of The Gilded Age are lessons in reputation management, calculated alliances, and public perception. Alison Bailin shares what public relations practitioners can learn from the show in this blog post.
READ MORE
How to Shine in Your Next Interview: Tips for Every CEO & Spokesperson
Abbie Fink | July 31, 2025
Whether you're a CEO or first-time spokesperson, a great media interview requires preparation, clarity and confidence. Abbie Fink shares essential tips for the spotlight including avoiding jargon and reinforcing key brand messages. Read more and download HMA's free guide for expert media training tips here!
READ MORE
#MediaMonday – Jackie Charniga
Justin Liggin | July 28, 2025
Our PRGN partner, Franco, recently caught up with Jackie Charniga, an automotive reporter for the Detroit Free Press. Check out the stories she's proud of, best advice for PR people and more in this #MediaMonday feature.
READ MORE
Everything Is Changing, But How?
Justin Liggin | July 24, 2025
Audience expectations, social media, AI, and more have reshaped our industry. But how do you keep up and stay strategic? Justin Liggin breaks down these changes and what they mean for your business in our latest blog post.
READ MORE
#MediaMonday – Kris McDowell
Justin Liggin | July 21, 2025
It’s time for another #MediaMonday! This week’s feature comes from our PRGN partner, Fearey. The agency recently caught up with Kris McDowell, the owner and editor of The Southeast Examiner in Portland. Meet Kris and find out what she's looking for in a story!
READ MORE
CSOM- Public Relations is Alive and Kicking
Abbie Fink | July 17, 2025
Public relations used to be all about press releases, but now it’s so much more. In this episode of Copper State of Mind, Abbie Fink explains why thoughtful, connected communication is more important than ever for achieving business goals and overcoming challenges. Learn more!
READ MORE
#MediaMonday – Paula Pedene
Justin Liggin | July 14, 2025
Meet Paula Pedene in this #MediaMonday feature! Before writing the Veterans Voice column for the Arizona Republic, Paula was publishing newsletters on a Navy base in Bermuda. She shares more about her journey and the stories she's looking for next.
READ MORE
Here’s Your Roadmap to Real Measurement Results
Karen Crabtree | July 10, 2025
You nailed the campaign, but what did it actually accomplish? If you've ever struggled to connect PR success to real organizational impact, the updated Barcelona Principles 2025 are your measurement roadmap. Learn more with insights from KC Crabtree in this blog post!
READ MORE