Our Blog

#MediaMonday – Alicia Haygood

#MediaMonday – Alicia Haygood

 |  Nov 6, 2023

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

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Is Organic Social Sharing Right for Your Brand?

Is Organic Social Sharing Right for Your Brand?

 |  Nov 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Business Cards Still Booming

Business Cards Still Booming

 |  Nov 2, 2023

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

 |  Nov 1, 2023

Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!

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Should an Organization Announce a Promotion or New Hire?

Should an Organization Announce a Promotion or New Hire?

 |  Oct 31, 2023

Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!

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#MediaMonday – Paul Calvisi

#MediaMonday – Paul Calvisi

 |  Oct 30, 2023

Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years from Pat Tillman's career to the Cardinals' 2008 Super Bowl run. Check it out!

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Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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Why Predictions Are Powerful

Why Predictions Are Powerful

 |  Oct 26, 2023

The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!

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How Does Your Brand Communicate Its Purpose?

How Does Your Brand Communicate Its Purpose?

 |  Oct 25, 2023

Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.

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How Do I Promote a Survey or Data?

How Do I Promote a Survey or Data?

 |  Oct 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

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#MediaMonday – Stacey Barchenger

#MediaMonday – Stacey Barchenger

 |  Oct 23, 2023

The latest feature in our #MediaMonday series comes to us from Stacey Barchenger, who covers Arizona Gov. Katie Hobbs and Attorney General Kris Mayes for The Arizona Republic. Learn more about Stacey and her work, which recently earned her recognition as the Arizona Journalist of the Year by the Arizona Newspapers Association.

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Why Create Content With Easter Eggs?

Why Create Content With Easter Eggs?

 |  Oct 20, 2023

Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!

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