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Newsjacking Can Be a Valuable Tool
Abbie Fink | Oct 27, 2023
Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!
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Why Predictions Are Powerful
Justin Liggin | Oct 26, 2023
The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!
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How Does Your Brand Communicate Its Purpose?
Rayna Burgett | Oct 25, 2023
Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.
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How Do I Promote a Survey or Data?
Alison Bailin | Oct 24, 2023
You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!
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#MediaMonday – Stacey Barchenger
Scott Hanson | Oct 23, 2023
The latest feature in our #MediaMonday series comes to us from Stacey Barchenger, who covers Arizona Gov. Katie Hobbs and Attorney General Kris Mayes for The Arizona Republic. Learn more about Stacey and her work, which recently earned her recognition as the Arizona Journalist of the Year by the Arizona Newspapers Association.
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Why Create Content With Easter Eggs?
Alison Bailin | Oct 20, 2023
Easter eggs are concealed surprises or secret messages included in TV programs, video games and social media posts. Alison Bailin shares notable examples of Easter eggs and the benefits of including these hints in your brand marketing in this blog post. Check it out!
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What is Brand Equity?
Rayna Burgett | Oct 19, 2023
Maintaining brand equity is important for building loyal audiences and differentiating the company from its competition. Read more from Rayna Burgett on key elements that contribute to brand equity in today's blog post.
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Give ‘em the Pickle!
Abbie Fink | Oct 18, 2023
Abbie Fink discusses the customer philosophy known as “give ‘em the pickle,” drawing insight from Farrell’s Ice Cream Parlor. Read more about how small gestures can go a long way to solidifying the customer relationship in today's blog post.
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Standing Out with Swag
Justin Liggin | Oct 17, 2023
From t-shirts to planners to mousepads, everybody loves brand swag! Read more from Justin Liggin on how your business can take advantage of customized brand items to increase awareness in this blog post.
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#MediaMonday – Sean Mooney
Scott Hanson | Oct 16, 2023
The latest #MediaMonday feature comes to us from the KVOA-TV anchor desk in Tucson, where Sean Mooney anchors News 4 Tucson at 5, 6 and 10 p.m. Meet Sean, discover his notable work in sports over the years and learn more on his recent induction into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle in this post.
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Find Luck on Friday the 13th
Justin Liggin | Oct 13, 2023
Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.
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Why Do Celebrities Struggle With Accountability?
Alison Bailin | Oct 12, 2023
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
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