Author Archives: Scott Hanson

#MediaMonday – Samuel Burke

#MediaMonday – Samuel Burke

 |  Mar 29, 2021

Today’s #MediaMonda comes to us from the United Kingdom, via Guadalajara, Mexico, and Central Phoenix.  It’s from three-time Emmy Award winner Samuel Burke! Click the link to learn more about him!

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#MediaMonday – Brooke Hoover

#MediaMonday – Brooke Hoover

 |  Mar 22, 2021

Today’s #MediaMonday comes to us from Brooke Hoover, one-third of The Tim, Ben and Brooke Show heard every weekday morning on 102.5 KNIX in Phoenix. Click the link to learn more about Brooke!

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Will Old Fashioned Media Relations Ever Return?

Will Old Fashioned Media Relations Ever Return?

 |  Mar 19, 2021

Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage.

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Controlling The Message

Controlling The Message

 |  Mar 11, 2021

When a company or individual has the opportunity to proactively control the messaging surrounding them, it’s usually a good thing. The Arizona Cardinals’ recent signing of superstar J.J. Watt is an excellent example of how Watt and the team orchestrated a spectacular introduction to the Phoenix market. Watt made the announcement of his new team […]

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Traffic Reports Take a Detour

Traffic Reports Take a Detour

 |  Mar 2, 2021

Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work.  At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely. We are one example of how traffic in the Valley has changed and now, how it is reported.  Each of the […]

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Press Freedom Must Ring

Press Freedom Must Ring

 |  Feb 16, 2021

Transparency in government is more important now than ever.  And it’s not just at the national level.  It’s not a new topic for us, as demonstrated here, and here. HMA Public Relations has worked as a government contractor for city, county, state and tribal governments for decades.  Our team knows from the onset that everything […]

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#MediaMonday – Philip Catalfamo

#MediaMonday – Philip Catalfamo

 |  Feb 8, 2021

Today’s MediaMonday comes to us from Philip Catalfamo, news editor and sports director for Yavapai Broadcasting and Verde Valley Television, which includes The Q 102.9, KKLD 95.9FM, KVRD 105.7FM, KVNA-FM 100.1FM, KYBC 96.3FM, KNVA-AM Flagstaff (ESPN affiliate).   Among his duties, Philip hosts “Off the Bench” each Saturday morning, focusing on prep sports throughout Northern Arizona.  […]

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A Sponsorship of Super Bowl Proportions

A Sponsorship of Super Bowl Proportions

 |  Feb 3, 2021

Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]

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How Can Games Enhance News Literacy?

How Can Games Enhance News Literacy?

 |  Jan 28, 2021

Determining what is fact and fiction when it comes to news has become more and more difficult.   The term “mainstream media” is an oxymoron that has glorified platforms such as FOX News, CNN, MSNBC and now Parlor, that epitomize slanted coverage and opinionated information. It’s not a game.  It’s a real-life quandary for many to […]

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Why would the NFL choose to be on NICK?

Why would the NFL choose to be on NICK?

 |  Jan 19, 2021

The National Football League recently made some lemonade out of lemons when it broadcast one of its Wild Card playoff games on Nickelodeon. It was an unusual platform for a pro football game – but a brilliant move.  How better to teach the next generation of football fans than on their own network and in […]

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#MediaMonday – Rebecca Aguilar

#MediaMonday – Rebecca Aguilar

 |  Jan 11, 2021

Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists.  Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990. She’s a multiple Emmy award-winning reporter who spent 28 years in television news and then transitioned […]

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How To Combat Misinformation

How To Combat Misinformation

 |  Jan 7, 2021

Combatting misinformation is part of the Public Relations Society of America’s 2021 national platform.  As a member of the PRSA College of Fellows, I had an opportunity to listen in on a presentation about this new initiative, Voices4Everyone.  It’s a program to create an atmosphere where democracy and informed decision-making can thrive.  (The other three […]

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