Author Archives: Scott Hanson

Everyone Loves a Parade

Everyone Loves a Parade

 |  July 6, 2021

Parades are events that draw the public together, typically in joyous fashion!  Find out how they can be a huge PR success with Scott Hanson.

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#FunFactFriday – Our Oldest Newspapers

#FunFactFriday – Our Oldest Newspapers

 |  June 25, 2021

Learn about the oldest newspapers in American history in today's #FunFactFriday blog post from Scott Hanson.

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How to Build an Effective Media Database

How to Build an Effective Media Database

 |  June 15, 2021

If you are looking to tell a story, you must know who to reach. Learn more about FINDERBINDER AZ, the most comprehensive media directory in Arizona.

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How Journalists Must Prepare For The Squeaky Wheels

How Journalists Must Prepare For The Squeaky Wheels

 |  June 1, 2021

A new report says it is “necessary” to better prepare journalism students for the realities of increasingly “vile” online abuse they could face. Hear more from Scott Hanson.

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Is the Human Connection a Part of PR’s Future?

Is the Human Connection a Part of PR’s Future?

 |  May 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

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#MediaMonday – Mark Charter

#MediaMonday – Mark Charter

 |  May 17, 2021

Happy #MediaMonday! Today's post comes from Good Morning Tucson's anchor, Mark Charter. Learn more about what it is like to anchor a morning show and hear some of his favorite stories he has covered for KGUN in these last three years.

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Associating Dogs With Products

Associating Dogs With Products

 |  May 13, 2021

Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?

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#MediaMonday – Jimmy Jenkins

#MediaMonday – Jimmy Jenkins

 |  May 3, 2021

Today’s #MediaMonday comes to us from KJZZ-FM senior field correspondent Jimmy Jenkins, who’s also a contributor to NPR’s election coverage and criminal justice station collaborations. Click the link to read more about him!

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Why Maintaining Good Body Language Is Important In Business

Why Maintaining Good Body Language Is Important In Business

 |  Apr 23, 2021

Body language is an important part of how you communicate from the firmness of your handshake to your posture. Hear more from Scott Hanson.

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A Reoccurring Theme: Tell The Truth

A Reoccurring Theme: Tell The Truth

 |  Apr 13, 2021

The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview. 

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Is Broadcasting a Springboard for Elected Officials?

Is Broadcasting a Springboard for Elected Officials?

 |  Apr 7, 2021

HMA Public Relations is an apolitical firm.  We’ve never worked on candidates’ campaigns and have no plans to do so. While we’ve had success at it, we’ve only worked on a few ballot initiatives at an arm’s distance on behalf of clients.  One of the keys to our success in that area has been our long-term media contacts and ability to tell our clients’ stories to the appropriate audience.

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What Is Opening Day?

What Is Opening Day?

 |  Apr 1, 2021

It’s “Opening Day!”  For baseball fans, it means the beginning of the Major League Baseball season.  What does Opening Day look like in PR?

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