Our Blog

How should tourism and hospitality entities respond to Coronavirus?

How should tourism and hospitality entities respond to Coronavirus?

 |  Mar 13, 2020

Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism.

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Is it a public relations issue or an institutional one?

Is it a public relations issue or an institutional one?

 |  Dec 5, 2019

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more!

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Real Life Crisis Plans

Real Life Crisis Plans

 |  Oct 29, 2019

During a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency. Read more about the crisis efforts of the hotel he was staying in.

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Brands and Politics Part Two

Brands and Politics Part Two

 |  Aug 14, 2019

As I did my usual stalking of PR Daily, the HMA blog, social media and the PRGN blog, I came across a similar topic on each one, brands and politics. Abbie tackled this topic a little over a year ago, but with recent events I thought it was just as relevant today. Last week, we […]

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Small town crisis communications

Small town crisis communications

 |  Aug 13, 2019

Recently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid. While exploring our favorite nostalgic shops and local haunts, we found ourselves at the most popular breakfast stop in town. While enjoying breakfast at the newspaper-themed café – which included three […]

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Fire Coverage Offers Lessons in Crisis Communications

Fire Coverage Offers Lessons in Crisis Communications

 |  July 24, 2019

With wildfire season in full swing, fire coverage is dominating many local newscasts. Check out the lessons in crisis communications that Scott has learned from expert communicators.

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All businesses need a crisis communications plan

All businesses need a crisis communications plan

 |  July 9, 2019

All businesses need a crisis communications plan. Are you prepared if something bad happens? Let HMA help you with your crisis planning needs.

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Crisis Communications in the Social Media Age

Crisis Communications in the Social Media Age

 |  June 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.

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Crisis communication in the time of YouTube

Crisis communication in the time of YouTube

 |  May 22, 2019

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]

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Can omitting key information cause a crisis?

Can omitting key information cause a crisis?

 |  Aug 31, 2018

We advise our clients to check and double-check all information that is to be released to the media – particularly if it has the potential to create controversy.   It’s among the advantages of having outside PR counsel to serve as another check and balance. When is omitting – or forgetting — critical information in a […]

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Internal vs. External Crisis Communications

Internal vs. External Crisis Communications

 |  Apr 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

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United Airlines Dog Disaster

United Airlines Dog Disaster

 |  Mar 15, 2018

United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it.

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